Examining the attitude towards social media advertisements on purchase intention by Mohammad Saeid Kiani

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Measuring the effectiveness of out-of-home advertising campaigns in South Africa by Melanie Babst, Thérèse Roux, Johan de Jager

Subjects: “…out-of-home advertising campaigns…”
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The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study by Leonardo Aureliano-Silva, Evandro Luiz Lopes, Otávio Bandeira De Lamônica Freire, Dirceu da Silva

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The role of the SA Advertising Research Founda- tion in communications research by Casper Venter

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Coordination of Advertising Free Riding in Hybrid Channel Supply Chain by Jin Sha, Aihu Wang, Ting Lv, Wenling Wu

“…Advertising is a crucial tool for demand creation and market expansion; enterprises in supply chain use it widely to increase sales and improve profits. …”
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THEORY-GROUNDED MODEL OF USERS’ PERCEPTION TOWARDS NATIVE ADVERTISEMENT by Mykolas Baranauskas, Žaneta Kavaliauskienė

Subjects: “…native advertisement…”
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The Necessity of Digital Advertising Literacy for Turkey in the 21st Century by Hediye Aydoğan

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FACTORS AFFECTING ADVERTISING AVOIDANCE ON FACEBOOK OF TEENAGERS IN HOCHIMINH CITY by Hồ Trúc Vi, Phan Trọng Nhân

“…This research aims to discover and confirm the factors that influence the youths’ avoidance of advertising on Facebook. The data were analyzed from 335 young clients in Hochiminh City. …”
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Industry perspectives on digital out-of-home advertising in South Africa by Thérèse Roux

Subjects: “…Digital out-of-home (DOOH) advertising…”
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ON THE ISSUE ABOUT THE EFFECTIVENESS OF NARRATIVE ADVERTISING IN POPULAR SCIENCE JOURNALS by E. V. Shcherbakova, D. M. Belugina, E. V. Zvonova

Subjects: “…advertising efficiency…”
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Cross-cultural impact of (in)genuine, smiling celebrities in online advertising by Peter Broeder, Daphne Goorden

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Beyond the rainbow: Attitudes of Brazilian consumers regarding homoaffective advertisements by Estela Maria Hoffmann, Maria José Barbosa de Souza, Melanie Morrison, Todd Morrison

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The Impact of Advertising and Sales Performance in Mukwano Industry Kampala Branch. by Atamba, Peter

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The Impact of Advertising and Sales Performance in Mukwano Industry Kampala Branch by Atamba, Peter

Subjects: “…Advertising , Sales ,Performance, Mukwano Industry…”
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Problems and Function of Naming in Perception of Advertising Messages by Different Target Groups by D. O. Skok

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An Inquiry into Inferior and Superior Role Portrayals in Multi-racial Television Advertisements by De la Rey Van der Waldt

Subjects: “…multi-racial television advertisements…”
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Specific inferior and superior role portrayals in multi-racial television advertisements by De la Rey Van der Waldt

Subjects: “…multi-racial television advertisements…”
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Crossing language boundaries. The use of English in advertisements in Polish lifestyle magazines by Marta Dąbrowska

Subjects: “…multilingual advertising…”
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Content Analysis of Food and Beverage Advertisements on TV, Radio, and Billboards in Iran by Maryam Amini PhD, Delaram Ghodsi PhD, Mehrnoosh Shafaatdoost MSc, Mohadese Borazjani MSc, Maryam Aghayan MSc, Nastaran Shariatzadeh BSc

“…Food advertising may influence food preferences and consumption. …”
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Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola by Andrea Bolčáková, Veronika Gašparíková, Ľudmila Nagyová

“…Kofola beverage advertising strategy is based on tradition, history and quality. …”
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