Spatial Advertisement Competition: Based on Game Theory by Zheng-xun Tan

“…Since advertisement is an important strategy of firms to improve market share, this paper highlights duopoly advertisement under the Hotelling model. …”
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ONLINE ADVERTISING IN THE TOURISM INDUSTRY AND ITS IMPACT ON CONSUMERS by JULIANE SAß

Subjects: “…online advertising…”
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Students’ attitudes to social advertising: results of a study by A. N. Timokhovich, T. S. Filenko, A. S. Lelyakova

Subjects: “…social advertising…”
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The roles portrayed by children in South African magazine advertising by Ernest North

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Self-acronyms in election advertising discourse: rhetorical study by Fahrudin Eko Hardiyanto

Subjects: “…political advertising, rhetoric, self-acronym…”
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An Examination of the Utilization of Artificial Intelligence Technologies by Advertising Agencies by Görkem Bir, Simge Aksu

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SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE by N. Starykh, N. Lazutova

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The portrayal of sex rôles in South African television advertisements by Alta Oberholzer, Gustav Puth, Jan Myburgh

Subjects: “…South African television advertisements…”
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Female role portrayal in South African magazine advertisements by Juanne Lauer

“… Even though women actually fulfil many roles in real life, advertisements targeting female consumers are often accused of depicting women in traditionally stereotypical roles. …”
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Rational and Emotional Communication in Advertising in Women's Magazines in Brazil by Edward Robinson Marin, Nadia Kassouf Pizzinatto, Antonio Carlos Giuliani

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An advertisement dissemination strategy with maximal influence for Internet-of-Vehicles by Yanfei Lu, Zihan Zhao, Bowu Zhang, Qinghe Gao

“…This article studies an advertisement dissemination problem in Internet-of-Vehicle with an aim to maximize the profit (number of vehicles to receive advertisements) given a limited budget. …”
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Brand promotion through online advertising: current tools by K. A. Arzhanova, A. I. Eremeeva

Subjects: “…online advertising…”
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Employing visual thinking skills in the techniques of advertising art by Bydaa Sabih Al-Gharawi

“…It also works on enhancing current education methods to reach excellence in the process of teaching advertisement art techniques, where the research aims to take on skills of visual thinking and adopt them in preparing teaching units that represent weekly lectures for the students of the Department of Printing Design Techniques / First Grade, and develop their abilities in translating visual language carried in advertisements to a written phonic language that requires training on visual thinking skills. …”
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LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE by Irene Anggita Dennaya, Barli Bram

Subjects: “…advertisement…”
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THE USE OF LINGUISTIC DEVICES IN ADVERTISEMENT SLOGANS ON SOCIAL MEDIA by Gabija Konopacka, Dinalda Simuntienė

Subjects: “…advertisement slogan…”
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Specifics of perception of images of professions in advertising and public relations by K. A. Arzhanova, G. V. Dovzhik

Subjects: “…advertising…”
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Advertisement and Sales Performance in Mtn Uganda, Kabale Branch. by Mwebesa, Acleo

“…The study was to establish the effects of advertising on the sales performance of MTN Uganda, Kabale District. …”
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LGBTQ+ identities in the Indian audiovisual advertisements: A content analysis. by Khuman Bhagirath Jetubhai

“…In contrast, advertisements featuring transgender characters centred on human rights, with older characters and non-urban settings. …”
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The perceptions of consumers aged 18-30 of “lesbian” appeals in advertising by GP van Rheede van Oudtshoorn, RS ORR

Subjects: “…advertisements…”
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An Action Research on Improving Parents’ Digital Advertising Literacy Skills by Ahmet Ayhan, Hediye Aydoğan

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