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441
Advanced methodologies and technologies in government and society /
Published 2019Table of Contents: “…Zykov -- Information science and technology in crisis response and management / Randy Basham -- The foundation of (business) ethics' evolution / Ben Tran -- Integrating sustainability and CSR in the value chain of the information technology sector / Patricia Martínez García de Leaniz, María Elena García Ruiz -- The morality of reporting safety concerns in aviation / Kawtar Tani -- Science, ethics, and weapons research / John Forge -- Computing technologies and science fiction cinema / Rocío Carrasco-Carrasco -- Gender differences in advertising engagement using the case of Facebooks ads / Eva Lahuerta-Otero, Rebeca Cordero-Gutiérrez -- The gender dimension in urban air quality / Theodora Slini, Fotini-Niovi Pavlidou -- How exclusive work climates create barriers for women in IS&T / Katelyn R. …”
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442
Advanced methodologies and technologies in government and society /
Published 2019Table of Contents: “…Zykov -- Information science and technology in crisis response and management / Randy Basham -- The foundation of (business) ethics' evolution / Ben Tran -- Integrating sustainability and CSR in the value chain of the information technology sector / Patricia Martínez García de Leaniz, María Elena García Ruiz -- The morality of reporting safety concerns in aviation / Kawtar Tani -- Science, ethics, and weapons research / John Forge -- Computing technologies and science fiction cinema / Rocío Carrasco-Carrasco -- Gender differences in advertising engagement using the case of Facebooks ads / Eva Lahuerta-Otero, Rebeca Cordero-Gutiérrez -- The gender dimension in urban air quality / Theodora Slini, Fotini-Niovi Pavlidou -- How exclusive work climates create barriers for women in IS&T / Katelyn R. …”
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443
Evaluating the Acceptance and Usability of an Independent, Noncommercial Search Engine for Medical Information: Cross-Sectional Questionnaire Study and User Behavior Tracking Analy...
Published 2025-01-01“…Of the 802 users, 747 (93.1%) valued the absence of advertising. Furthermore, 92.3% (518/561), 93.9% (553/589), 94.7% (567/599), and 96.5% (600/622) of those users who used the filters agreed at least partially that the filter functions were helpful in finding trustworthy, recent, user-friendly, or comprehensible results. …”
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444
L’aqueduc du Gier à Lyon : la complexité de la protection au titre des monuments historiques
Published 2023-12-01“…It must be made public and registered to the land advertising service. This easement requires works to be authorized by the Conservation régionale and it generates surrounding surveys, during which efforts are monitored and controlled.…”
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445
Analisa Strategi Teknologi Informasi Pemasaran UKM Kuliner di Media Sosial Menggunakan Metode SWOT
Published 2020-12-01“…Create hashtags or keywords that are relevant to the products offered, build a brand image (Personal Branding), and create interesting advertising content (S1, T1, T3). Finally, more direct consumers to sales transactions through the marketplace or website, and use a joint account (S4, T2). …”
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446
ADMINISTRATIVE PREREQUISITES FOR FINANCIAL MANAGEMENT AND MARKETING OF SMALL BUSINESSES AT THE REGIONAL LEVEL
Published 2024-12-01“…Although marketing is not completely ignored, most small business units use only some of its tools (mostly various types of advertising their own goods or services). A small business is often characterised by a lack of resources, which presents a serious challenge: the choice of marketing tools must be made responsibly and with great care. …”
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447
The Effect of Marketing Mix on Blockchain Technology with the Mediating Role of Perceived Usefulness
Published 2024-06-01“…Therefore, since the marketing mix has an effect on perceived usefulness, they should pay special attention to indicators such as product marketing, price marketing, channel marketing, advertising activities, and individual image. In line with the result obtained in this hypothesis, Lin, Wang & Hwang (2010) showed that marketing mix affects perceived usefulness. …”
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448
Development of the destination branding model based on tourism industry nostalgia
Published 2025-03-01“…These communications include advertising, receiving feedback from customers, offering discounts, etc., and thus can lead to the formation of a powerful brand in the tourism market. …”
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449
Investigating the relationship between customer experience components on commitment and customer engagement behaviors in the retail industry
Published 2024-09-01“…Paisri et al., (2022) investigated customer experience and commitment on electronic word of mouth advertising and revisit intention. The results showed that there is a positive relationship between all components of customer experience (educational, entertainment, aesthetic, and escape) and commitment (emotional and continuous). …”
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450
Brief Mindfulness-Based Cognitive Therapy in Women With Myocardial Infarction
Published 2025-02-01“…Methods: Women with elevated stress (Perceived Stress Scale [PSS-4]≥6) at least 2 months after MI were enrolled from 12 hospitals in the United States and Canada and via community advertising. Participants were randomized to a remotely delivered mindfulness intervention (MBCT-Brief) or heart disease education, both 8 weeks long. …”
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451
Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component of food industry companies
Published 2024-06-01“…In relation to the results obtained from the analysis of the fifteenth and sixteenth hypotheses regarding cultural factors, the following suggestions are presented: the use of elements of Iranian culture in advertising, focusing on the use of nostalgic elements in the introduction and advertising of products (due to the strong sense of nostalgia among people of Iran).…”
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452
Tobacco control environment: cross-sectional survey of policy implementation, social unacceptability, knowledge of tobacco health harms and relationship to quit ratio in 17 low-inc...
Published 2017-03-01“…Effective bans (no tobacco advertisements) were in 63.0% (341/541) of communities (81.7% HIC, 52.8% UMIC, 65.1% LMIC and 57.6% LIC). …”
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453
Designing the alignment model of petrochemical projects with the country's industrial strategies in the Ministry of Petroleum
Published 2024-06-01“…Key strategies derived from this research are strengthening product advertising and marketing and expanding networks with potential consumers, other game manufacturers, and governments. …”
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454
Explanation and validation of the coordination model of the marketing and sales department in the insurance industry in Iran
Published 2024-06-01“…It has also been shown that by increasing the company's market share as a result of good marketing and coordination with the sales department, the cost of advertising is reduced and the value of the company's shares is also improved (Redjeki et al, 2021). …”
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455
Providing a model of emotional and rational appeals in video marketing based on social networks
Published 2024-11-01“…The statistical population of the research includes 200 male and female students between the ages of 25 and 35, selected as a sample and exposed to two types of short-term video advertisement stimuli. The sampling method is random. …”
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456
Investigating the impact of variety of e-retail delivery service options on customer retention
Published 2024-09-01“…Theoretical Framework Service delivery The way of service delivery in relation to the customer is one of the very important things that can strongly affect the level of satisfaction and loyalty of customers and the word of mouth advertising of the organization's and company's services. …”
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457
Modeling the construction of an efficient customer club for the quantitative and qualitative development of increasing customers in the banking system
Published 2024-09-01“…It is suggested to develop a unique model to create an efficient customer club, including various benefits; and by clarifying the rules of benefiting from facilities and membership, along with accurate information and proper advertising, the field for the expansion of the club should be provided.…”
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458
Is it Time to Recognize Political Anxiety as a Social Determinant of Health?
Published 2024-12-01“…The media are paid for by advertisements and during campaign season, these advertisements are often political. …”
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459
Examining the communication model of customer participation and competitive business with social media based on brand in manufacturing and trading companies
Published 2024-12-01“…Wang & Kim (2017) showed that functional advantages in products, service advantage in providing services, analytical advantage in CRM, multi-channel advantage in communication, symbolic advantage in advertising, and network advantage in sharing resources have a significant impact on customer value and brand loyalty.Competitive advantage of online businessesCompanies in the market look for mistakes of competitors and use opportunities. …”
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460
A Model for Implementing New FinTechs in the Banking Industry (Peer-to-Peer Lending)
Published 2024-06-01“…Also, fintech market development strategies include community participation in the marketing process, use of social networks, smart and optimal advertising, useful and valuable content production, branding, adaptation of communication strategies to the nature of the fintech market, geographic and cultural segmentation of the market, as well as customer education. …”
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