Advertising credibility across media channels by Yolanda Jordaan, Lené Ehlers, J.M. Grové

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TV advertising and children’s consumer culture by Reda Ponelienė, Sigitas Balčiūnas

Subjects: “…children’s approach to advertising…”
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MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS by M. Orlova, A. Serzhantov, A. Cherskikh

“…The article shows the need for new approaches to the creation of competitive advantage for the Russian companies working in the field of advertising. Integrated use of marketing interaction marketing technology and marketing experience will allow Russian companies to maximize customer value and achieve a competitive edge in a turbulent market environment.…”
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Humour effects in South African advertising by Shahida Cassim, Ennis Ennis Barr Pepper iii

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Advertising and Promotions in the US Green Industry by Hayk Khachatryan, Alicia Rihn, Marco A. Palma, Charles R. Hall

“… US firms that sell nursery and garden products have become more interested in effective advertising and promotion strategies. A major question for these green industry firms is how to stimulate additional sales. …”
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SENTENCE STRUCTURE AND PUNCTUATION IN ADVERTISEMENT SLOGANS by Aidas Borodinas, Jolanta Bareikienė

Subjects: “…advertisement slogans…”
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Specificity and current trends in the digital advertising development by A. V. Veretyokhin

Subjects: “…digital advertising…”
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SEMIOTIC ANALYSIS OF TYPOGRAPHY IN APPLE VIRTUAL ADVERTISEMENT by Yuda Suryasa Sjaerodji, Desi Indrawati

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Advertising Rules Change – Page Charges Inevitable? by Robert B Kalina

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The use of cartoon characters in brand advertising communications by G. V. Dovzhik, K. A. Arzhanova, V. N. Dovzhik

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The role of sociological research in the planning of advertising campaigns by A. A. Komarova, V. G. Novikov, M. Yu. Zakharov

Subjects: “…advertising effectiveness assessment…”
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Advertising Rules Change – Page Charges Inevitable? by Robert B Kalina

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ANALYSIS AND FORECASTING THE DYNAMICS OF ADVERTISING BOTS ACTIVITY by Yu. V. Trushina, M. N. Belousova, E. Yu. Belova, V. A. Belousov

Subjects: “…advertising bots…”
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Advertising and Public Relations Efficiency Measurement and Control by Zdenka Kádeková, Anton Kretter

“…Implementation of advertising and PR is a cost item for the enterprise. …”
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Political Advertising by Big Business after Rubicon by Paul Vorster

Subjects: “…political advertising…”
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Identity and the emergence of South African advertising esperanto by Stephanie Cawood, Jaqueline du Toit

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Attitudes towards attractive and credible celebrities in advertisements by De la Rey van der Waldt, N de Beer N de Beer, N du Plessis N du Plessis

Subjects: “…celebrities in advertisements…”
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Influence of territorial distribution on verbal-visual advertisements by Lyubomira Spasova

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Measuring methods and advertisement planning: Uses of IMC by Paola Andrea Ortiz-Rendón, Luisa Fernanda Gaviria-Martinez, Vanesa Sanguino-García, Javier Alirio Sánchez-Torres

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Advertising Rules Change – Page Charges Inevitable? by Robert B Kalina

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