UNIVERSITY MARKETING IN AN AGE OF DIGITAL GLOBALIZATION by I. V. Alyoshina

“…The guidelines for the development of university marketing in line with digital transformation at the internal and external levels of university management have been proposed: the transition from university rankings to the ranking of people (employees and university students) as a response to the trends of individualization, personalization and networking, the emphasis on intra-university marketing in comparison with external one, the strengthening of intellectual knowledge-valuable promotional tools in comparison with advertising. New guidelines for transformation of management and marketing of the university were defined.…”
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ABOUT THE BORROWING VICARIOUS MATERIAL IN SCIENCE AND IN EDUCATIONAL PROCESS (DISCUSSION) by Stanislav A. Lipski

“…The journalists, officials in the field of science and education and, finally, those who carry out suchan audit (advertising themselves) more vividly give their view on this topic. …”
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Clients’ Experience with FCES: Widespread Satisfaction Tempered with Suggestions for Improvement by Glenn D Israel, Tiffany Henderson

“…Many Extension clients also shared suggestions for improving services, including improved communication, increased advertising, and increased availability for some classes. …”
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Fresh Snack Food Channel Evaluation Model for Integrating Customers’ Perception of Transaction Costs in Taiwan by Po-Yu Chen

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A indústria cultural brasileira na formulação de Renato Ortiz by Marcelo Ridenti

“…According to him, culture industry only matured in Brazilian society in the 1960s and 1970s, under military rule, when the market for cultural goods reached a high level in volume and size, with the expressive development of the television, music, film and publishing industry, and others, as well as advertising agencies and all kinds of mass media businesses, increasingly managed according to international standards of business rationality, with direct or indirect support from the State. …”
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SUPPLY OF POLITICAL SERVICES AND SUPPORT OF THEM by Valdas Pruskus

“…They are political agents (functionners of political organizations) and special middlepersons (employees of mass media, advertising and sociological services, politologists whose services are used by political organizations). …”
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Going cold turkey!: An autoethnographic exploration of digital disengagement by Ghita Cristina, Thorén Claes

“…Drawing on a new materialist perspective, we present a content analysis of dumbphones’ advertising material, followed by a collaborative autoethnographic study in which we replace our smartphones with dumbphones. …”
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Optimal time to intervene: The case of measles child immunization by Zuzana Chladná

“…Different kinds of intervention at the state level, like a law making vaccination a requirement for school entry or education and advertising seem to be the only strategies to improve vaccination coverage. …”
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Les Promesses écrites des composants dans l’architecture de la seconde moitié du XXe siècle by Éric Monin, Catherine Blain

“…Celebrated in a variety of advertising inserts in professional magazines and within the glossy pages of catalogs and technical brochures distributed by commercial agents in architectural agencies, dozens of new product lines become the material of an architecture transformed by the promises of a brand new glossary. …”
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Tourism industry: Role of the real effective exchange rate by Gancho Todorov Ganchev

“…The tourism industry can substantially gain from advertising, product diversification and diminished reliance on summer bookings. …”
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Constructing media reality with an agenda in mind by О. N. Goryacheva

“…The construction of media reality in the media is of particular interest for research in the field of sociology, cultural studies, psychology, linguistics, advertising, PR. The study of the genesis of media reality in the paradigm of mass media is the basis for identifying the main trends in the development of communication science. …”
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Changing content plan structure of companies operating in Russia and represented on VK by L. G. Akhmaeva, A. I. Eremeeva

“…Companies that change their content plan in the direction of active interaction with users and effective use of available social network opportunities will have a clear advantage over those ones that continue to focus their efforts on Western resources, access to which is significantly hindered, and advertising placement and use of paid promotion tools are illegal.…”
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No Better Than Soup? Comparing Null Experimental Effects of Political Facebook Ads Across Persuasive and Instrumental Measures of Effectiveness by Bridget Barrett, Shannon C. McGregor

“…Studies on digital advertising effects claim that the primary purposes of online ads are persuasive : They seek to change vote choice or voters’ attitudes toward candidates. …”
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Jenny Lind. Of Echoes and Traces by Anne Harley, Andrea Zittlau

“…Her wild success in the young nation was built upon an advertising campaign by Phineas Taylor Barnum that leveraged her talent and various aspects of her identity. …”
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The Application of Similar Image Retrieval in Electronic Commerce by YuPing Hu, Hua Yin, Dezhi Han, Fei Yu

“…Aiming at improving the network customers’ experience and providing merchants with the accuracy of advertising, we design a reasonable and extensive electronic commerce application system, which includes three subsystems: image search display subsystem, image search subsystem, and product information collecting subsystem. …”
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An investigation of the concept Religious Communication by Ansie Slabbert

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La composition corporelle des adolescentes. La mode et quelques répercussions cliniques by Consuelo Prado, Anders Holt Nielsen, Raquel Martínez, Margarita Carmenate, Cesare Donoso

“…The biological and psychological changes which occur during growth stages render children fragile, which can favour risk factors during the period of maturation as well as later on in adult life. The influence of advertising and social pressure is particularly strong in the case of girls, and a new prototype of body proportion has emerged in which extreme thinness is no longer the exception as it has been in previous periods. …”
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