ONLINE VS TRADITIONAL; MARKETING CHALLENGE IN THE TELECOM MARKET IN BOSNIA AND HERZEGOVINA by Tarik Zaimović, Adnan Suturović

“… Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities toward the target market. …”
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Differential Game Model for a Dual-Channel Supply Chain’s Optimal Strategy under the Reference Carbon Emission Effect by Di Yu

“…The contract can make the retailer’s advertising investment reach the level of centralized decision-making and improve the member’s profit under the decentralized decision-making. …”
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Informing craft producers in South Africa by Khathutshelo Mercy Makhitha, Melanie Wiese, Gené van Heerden

“…The factor analysis identified three types of communication channels: internal and personal, promotional, and print advertising. The results further indicated that craft retailers consult internal and personal channels more frequently than promotional channels and print advertising. …”
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L’imagerie irlandaise, du stéréotype au simulacre by Corinne Feïss-Jehel, Pierre-Jérôme Jehel

“…We will approach these representations through advertising images and personal photographs. “Contrasting Lands” (in French, “Terres de constraste”) are pictures accompanied by advertising messages and representations. …”
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School of Management, Marketing and Commerce Studies by R. B. Nozdryova

“…Governance and regulation at the national and international level, the management system of the leading companies in the world, forms and methods of management, and marketing, commercial and advertising work form a relatively new subject field in domestic science. …”
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On predictive modeling of the twitter-based sales data using a new probabilistic model and machine learning methods by Min Wan, Mohammed A. Alshahrani, Najla M. Aloraini, Alia A. Alkhathami, Haifa Alqahtani

“…Numerous probability-oriented strategies have been suggested and carried out to investigate the effectiveness of advertising mechanisms. In accordance with this pivotal portion of the literature, we develop a new probabilistic model called a new cosine inverse Weibull (NCI-Weibull) distribution, which serves to analyze the sales related to advertising on the Twitter platform. …”
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Cuatro inscripciones pertenecientes al antiguo Convento de San Vicente de Villamayor de los Montes by Alejandro García Morilla

“…It represents a primary historiographic source to rebuild its historical past from a scriptural and advertising perspective. This four-inscription group constitutes one of the few vestiges preserved from the early monastery of Villamayor.Here we study this corpus through the modern Spanish epigraphic method used for the edition of the Corpus Inscriptionum Hispaniae Mediaevalium, in order to present a critical and scientific study of this group which could allow us to go deep into the particularities of this advertising activity – that is what inscriptions are – and the purpose which these epigraphs may have had, as well as for a better knowledge of the society which created them. …”
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Googling the US Electoral Cycle, 2004-2016: South African Insights by Bhaso Ndzendze

“…Indeed, in each successive year, new records are broken for expenditures on advertising by the campaigns. The digital sphere has become the main arena in which the various campaigns reach out to potential voters. …”
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Mapping Internet Celebrity on TikTok: Exploring Attention Economies and Visibility Labours by Abidin Crystal

“…Most notably, the platform is becoming more commercial and professionalized with the rise of TikTok Influencers, advertising networks, and agencies dedicated to monetizing content and embedding advertising on TikTok, and top TikTok Influencers raking in millions in income annually. …”
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The digital interactivity of US think tanks’ communications by Elizabet Castillero-Ostio, Andrea Moreno-Cabanillas, Leticia Rodríguez-Fernández

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Communication noise of product innovation promotion process by I. Yu. Aleksandrova

“…As the conducted research result, the following communicative noises of recipient and addressee of marketing information about an innovative product have been identified and analyzed: incorrect positioning of an innovation; semantic dissonance of the brand image and its product innovation; incorrect advertising concept of an innovation; weak or incorrect creative idea of the innovation advertising; incorrect choice of tools for promoting an innovation; differences in the perception of an innovation related to social and demographic characteristics of consumers (gender, sex, age, education, and income), consumers’ belonging to one or another culture (cultural and ethnic or religious affiliation), and individual-psychological characteristics (personality type, individual value system, degree of dependence on the social environment, and the level of resistance to psychological influence).…”
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Willingness to pay a premium for eco-label products in China: a mediation model based on quality value by Ying Zhan, Yuting Ren, Junfei Xu

“…For others, effective advertising campaigns can encourage paying a premium. …”
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Marketing Resource Allocation Strategy Optimization Based on Dynamic Game Model by Yan Long, Hongshan Zhao

“…After combing the existing literature, it is found that there is no research combining two-stage game and nonlinear dynamics to analyze the competition between enterprises for advertising. Therefore, this paper establishes a two-stage game model to discuss the effect of the degree of firms’ advertising input on their profits. …”
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Designing Tangible User Interfaces for NFC Phones by Mikko Pyykkönen, Jukka Riekki, Ismo Alakärppä, Ivan Sanchez, Marta Cortes, Sonja Saukkonen

“…Only individual graphical symbols have been suggested when guidelines for advertising a rich variety of functionality are called for. …”
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SP-Loc: A crowdsourcing fingerprint based shop-level indoor localization algorithm integrating shop popularity without the indoor map by Jie Wei, Fang Zhao, Haiyong Luo

“…With the development of indoor localization technology, the location-based services such as product advertising recommendation in the shopping mall attract widespread attention, as precise user location significantly improves the efficiency of advertising push and brings broader profits. …”
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Consumer Attitudes towards Femvertising in Russia and Türkiye: A Netnographic Study by Iana Aleksandrova, Tuba Çevik Ergin

“…Russian men displayed substantial resistance, with many viewing the advertisement’s feminist undertones negatively and interpreting it as an imposition of Western feminist ideas that undermine traditional values. …”
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Designing and explaining the model of increasing the intention to select tourism destinations through introverted marketing by Mehdi Mohammadi Kuchesfahani, Mohammad jalili, Mahmoud Nouraie

“…Other results of this study can be the positive and significant effect of advertising intentions on the choice of tourism destinations and also the mediating role of this variable in the relationship between the components of introverted marketing with the selection of tourism destinations.…”
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Efficient Sample Location Selection for Query Zone in Geo-Social Networks by Kejian Tang, Shaohui Zhan, Tao Zhan, Hui Zhu, Qian Zeng, Ming Zhong, Xiaoyu Zhu, Yuanyuan Zhu, Jianxin Li, Tieyun Qian

“…FLS conducts one-time sample location selection, and CFLS extends the one-time sample location selection to a continuous process, so that an online advertising service can be started immediately without sampling a lot of locations. …”
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