Yeni Medyada Hikayeleştirme Kullanımı Bağlamında Marka Sadakati by Nurhan Zeynep Babür Tosun, Betül Kılıç Taran

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Toplumsal Cinsiyet Rolleri Bağlamında Yaşlılığın Temsili: Televizyon Reklamları Üzerine Bir Araştırma by Fatma Yasa

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Reklamda Egemen İdeolojiyi Çözümlemek: Cinsiyet Rolleri ve Fanatizm Okuması by Nihal Kocabay Şener

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Situational and communication content in the framework of SMM brand promotion in social networks by K. A. Arzhanova, A. I. Eremeeva

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Dijital Reklamcılık Ölçek Geliştirme Uygulaması: Dijital Yerli ve Dijital Göçmenlere Yönelik Bir Araştırma by Gülten Adalı Aydın

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SİYASAL REKLAMLARIN ALIMLANMASI: STUART HALL’ÜN PERSPEKTİFİNDEN 31 MART 2019 YEREL SEÇİMLERİ ÖRNEĞİNDE BİR ANALİZ by Fatma Çakmak

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Exporting Russian Higher Education in the Conditions of a New Reality by V. K. Nikolaev

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Türkiye’deki Covid-19 Reklamları: Bilgilendirici ve Dönüşümsel Mesaj Stratejilerinin Kullanımı by Nilay Akgün Akan

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The Different Effects of Firm Resources on Firm Performance under Volatility: An Examination Using Big Data by Xuelian Piao, MyeongCheol Choi

“…According to the resource-based view, research and development (R&D) and advertising are critical resources firms use to improve their performance. …”
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Research of actual characteristics for describing of the target audience for digital marketing by D. A. Khokhlov

“…Analysis of advertising campaigns and web analytics systems has identifed six main groups of characteristics that can be used to describe the target audience for any advertising service in the digital marketing. …”
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Environmental Collaboration under Various Contracts in the O2O Closed-Loop Supply Chain by Yang Bai, Xueying Meng

“…This study considers the dynamic pricing and green advertising incentive decisions in the O2O closed-loop supply chain. …”
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Negative effects of humor in marketing communications by Baltezarević Ivana, Baltezarević Radoslav

“…At the same time, businesses must exercise caution when using humor in their advertising and campaigns. Famous brands have a global presence, and often translate their advertising messages, but this does not always work as planned. …”
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New Media Marketing Strategy Optimization in the Catering Industry Based on Deep Machine Learning Algorithms by Zikang Peng

“…The sales platform is connected with advertising settings and advertising, and the advertising is electrically connected with an algorithm of advertising delivery methods. …”
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The Use of Marketing Communication Tools by DANONE Company by Zdenka Kádeková, Lubica Kubicova

“…The aim of this paper is to assess the current state of marketing communication and trends in the use of communication mix tools with a focus on advertising. The paper deals with both the analysis and assessment of the general impact of advertising on consumer behavior and focuses on "Danone" company and evaluation its advertising policy to customers. …”
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Youth Awareness of Facebook Users’ Data Commodification and its Business Model by Abigail Boima, Toks Oyedemi

“…Facebook (Meta) is one of the world’s richest corporations, with about 98% of its revenue generated from advertising. Beyond its utilitarian function of connecting billions of people, Facebook is a global advertising machine that basically functions by commodifying users’ information and monetising their behavioural data. …”
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Procurement Procedures and Contract Management in Local Governments in Uganda: Case Study-Kabale District Local Government. by Matende, Jamada

“…The predictor variables under study were procurement standards, procurement advertising, and bid evaluation while contract management was the outcome variable. …”
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Discursive analysis of rejection voices against brand social responsibility initiatives in Indonesia by Bambang Sukma Wijaya

“…Rejection is based on advertising content that displays poverty in the village. …”
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Techniques of synergistic effect formation in marketing communications on the aesthetic medicine market by E. V. Bernikova, E. V. Tikhonova

“…The paper formulates the principles of establishing profitable communication with core audiences, substantiates the choice of marketing communications instruments, as well as the techniques for their combination and the development of advertising material used for achieving synergistic effect from marketing and advertising activities. …”
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ONLINE VS TRADITIONAL; MARKETING CHALLENGE IN THE TELECOM MARKET IN BOSNIA AND HERZEGOVINA by Tarik Zaimović, Adnan Suturović

“… Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities toward the target market. …”
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Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach by Allahyar Ghasemi, Ahmad Rahchamani, Hamidreza Saeednia

“…To elicit experts’ opinions in the field of marketing, university teachers in the fields of marketing, cognitive science, and neuroscience were interviewed and to elicit experts’ opinions in the field of graphics, CEOs of advertising companies, advertising managers, and design managers of such companies were interviewed. …”
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