Automated Business Decision-Making Using Generative AI in Online A/B Testing: Comparative Analysis With Human Decision-Making by Changhak Sunwoo, Hyunjin Kwon, Jong Min Kim, Ho-Hyun Lim, Yongwoo Kim, Dongwook Hwang, Jingoo Kim

Subjects: “…A/B testing…”
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An automated platform trial framework for A/B testing by Wenru Zhou, Miranda Kroehl, Maxene Meier, Alexander Kaizer

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A/B testing as an effective instrument for adaptation of the user interface at the iterative model of developing applications for mobile devices by Y. G. Pavlovich, I. F. Kirinovich

Subjects: “…a/b testing…”
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IMPROVING THE USER EXPERIENCE OF FINANCIAL TECHNOLOGY IT SERVICES BASED ON UX/UI RESEARCH by I. G. Myagkova

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Martingale Stopping Rule Application in Bayesian A/B Testing With Batch Data by Yali Wang, Haiyan Yu, Ching-Chi Yang, Ronggui Zhang

Subjects: “…A/B testing…”
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Prospects for the use of mobile applications for digitalization of the main business processes in the restaurant business by V.О., A.V.

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Testing, Testing: Identifying Contemporary Analytics Practices in Digital Politics by Katherine Haenschen, Carl Cilke, Alise Boal

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