Tüketici Temelli Marka Değerinin Ağızdan Ağza Pazarlamaya Etkisi by Halil Yazgan, Kahraman Çatı, Önder Kethüda

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Brand Love Mediates Fashion Innovativeness, Perceived Quality, Value for Money, and Word of Mouth Effects by Ida Bagus Putu Wahyadyatmika, Luh Putu Mahyuni

Subjects: “…Value for Money, Fashion Innovativeness, Perceived Quality, Word of Mouth, Brand Love, Brand Loyalty…”
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Social media marketing influence on Boutique Hotel customers’ purchase intention in Malaysia by Anshul Garg, Jeetesh Kumar

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The effect of social media marketing, electronic word-of-mouth, brand image on purchase intention by Aldan Mutia Ramadhan, Heppy Millanyani

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Mapping the landscape of virtual word of mouth (v-WOM) in the tourism sector: A bibliometric review by Jyoti Jyoti, Jitender Kumar

Subjects: “…virtual word-of-mouth…”
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The potential of artificial intelligence (AI) to improve electronic word-of-mouth's (eWOM) efficacy by Baltezarević Radoslav V., Kwiatek Piotr B.

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Unveiling the impacts of eWOM on tourist revisit intention from a cognitive perspective: the moderating role of trade-offs by Thong Van Pham, Tam Duc Le, Kim Thoa Dang Thi, Thuy Linh Nguyen, Thi Nguyen Thao Tran

Subjects: “…Electronic word-of-mouth…”
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The referral-marketing practices of travel agencies by Mornay Roberts-Lombard, TFJ Steyn

Subjects: “…stimulate positive word-of-mouth referrals…”
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The effects of the antecedents of ewom on tourists' decision-making: Perceived trust as a mediator by Saad AL-SAAD, Yahya A. ALZGHOUL, Ayman HARB

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The role of pro-environmental behavior in the development of sustainable tourism by N. Zulvianti, H. Akmal, M.R. Putra

Subjects: “…electronic word of mouth…”
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Tüketici Kararlarında Etkin Bir Role Sahip Olan Pazar Kurtlarının Demografik Özellikleri Üzerine Bir İnceleme by Gökhan Yolaç, İrfan Akyüz

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HASTALARIN ŞİKÂYET DAVRANIŞLARI ÜZERİNE BİR ARAŞTIRMA by Necla Yılmaz, Ebru Yıldız

Subjects: “…patient complaint behavior, classification of complaint behavior, patient, health facilities, word of mouth communication…”
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Mediator and Regulatory Effects of Word of Mouth on The Effect of Electronic Servicescape on Brand Equity by Emel Yıldız, Mahmut Koçan

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Marka Nefreti-Tekrar Satın Almama Niyeti İlişkisi: Negatif Çevrimdışı İletişimin ve Çevrimiçi Şikâyetin Aracılık Etkileri by Sinan Çavuşoğlu, Bülent Demirağ

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