Fractal Characteristics of Discontinuous Growth of Digital Company: An Entrepreneurial Bricolage Perspective by Xiaoyu Yu, Jiangyong Lu, Xiaomin Liu, Yihan Wang, Yilin Jia

“…We adopted an exploratory single-case study method and chose ByteDance as the case company to analyze its successful shift from Toutiao (a media platform) to Douyin (a short-video sharing platform). …”
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