Application of Big Data Technology in the Impact of Tourism E-Commerce on Tourism Planning by Heqing Zhang, Tingting Guo, Xiaobo Su

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Editorial: Tourism development, sustainability, and inclusion by Michal Apollo, Michal Apollo, Yana Wengel, Balvinder Kler

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Tourism Growth Prediction Based on Deep Learning Approach by Xiaoling Ren, Yanyan Li, JuanJuan Zhao, Yan Qiang

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Climate Change and Fruit-Picking Tourism: Impact and Adaptation by Jun Liu, Fan Chen, Quansheng Ge, Yunyun Li

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Coupling Coordination of Water Governance and Tourism: Measurement and Prediction by Yuqing Geng, Mukasar Maimaituerxun, Han Zhang

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Research on optimisation of rural tourism development path in Henan province by Dou Yingying, Dzhylkychieva Zhyldyz, Liang Zongzheng, Zhang Shuolei, Liang Liuke

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The impact of rural tourism entrepreneurs' hometown identity on entrepreneurial persistence by Fuhua Xiang

“…IntroductionThis study explores how hometown identity of rural tourism entrepreneurs affected entrepreneurial persistence.MethodsData from 494 rural tourism entrepreneurs were collected using convenience sampling and analyzed using Amos and SPSS statistical software package via questionnaires distributed to three villages in Guizhou province, China.ResultThe findings reveal that (1) rural tourism entrepreneurs' hometown identity positively affected their attitudes toward entrepreneurial persistence and indirectly influenced entrepreneurial persistence; (2) rural tourism entrepreneurs' hometown identity positively influenced perceived behavioral control and indirectly affected entrepreneurial persistence; (3) rural tourism entrepreneurs' hometown identity positively moderated the role of subjective norms on entrepreneurial persistence.DiscussionThe findings from the present study indicated that rural tourism entrepreneurs' hometown identity can shape entrepreneurial persistence through numerous means. …”
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Sustainable Development of Tourism under the Background of Low-Carbon and Green Economy by Lirong Han, Lei Li

“…The structural decomposition analysis method and cointegration relationship test method are used to calculate, analyze, and test the tourism carbon emissions and influencing factors at the overall level of China and the middle, western, and eastern regions. …”
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Optimization of Tourism Information Analysis System Based on Big Data Algorithm by Jing Yang, Bing Zheng, Zhenghua Chen

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Tourism Demand Forecasting Based on Grey Model and BP Neural Network by Xing Ma

“…This article aims to explore a more suitable prediction method for tourism complex environment, to improve the accuracy of tourism prediction results and to explore the development law of China’s domestic tourism so as to better serve the domestic tourism management and tourism decision-making. …”
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Unveiling patterns: a data-driven exploration of overseas residents' views on Qingdao's tourism development by Sahand Abdinematabad, Roghaye Ebadikhah, Mehdi Pourabdollah, Reza Rasinojehdehi

“…This study embarks on a data-driven exploration to understand the perceptions of overseas residents regarding the development of tourism in Qingdao, a significant coastal city in China. …”
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The Effect of Agglomeration Strategy on Rural Resilience from the Perspective of Homestay Tourism Operators by Ye Chongliang, Miao Xumei, Granovskaya Olga, Sun Feihan

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Fuzzy Neural Network-Based Evaluation Algorithm for Ice and Snow Tourism Competitiveness by Ying Zhao, Qinghua Zhu, Jiujun Bai

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Post-Colonial Macau: hope and despair in a World Centre of Tourism and Leisure by Michael O’Regan

“…A Special Administrative Region (SAR) of the People’s Republic of China (PRC), it is the only place in China where adults can legally gamble in casinos. …”
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Optimization of Tourism Real Estate Development Project Based on Option Premium Model by Donglei Ying

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HERITAGE TOURISM: A BIBLIOMETRIC ANALYSIS OVER THREE DECADES (1994-2023) by Jaime José ORTS-CARDADOR, Jesús Claudio PEREZ-GALVEZ, Gema María Gómez-Casero FUENTES, Carol Angélica Jara ALBA

“…The results show evidence of related research on Tourism sustainability at UNESCO sites in China and Tourism sustainability of cultural heritage for the whole period. …”
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An Efficient Tourism Path Approach Based on Improved Ant Colony Optimization in Hilly Areas by Mohamed A. Damos, Wenbo Xu, Jun Zhu, Ali Ahmed, Abdolraheem Khader

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Optimal Contract Choice in Sustainable Tourism Supply Chain When Environmental Consumers Exist by Fei Du, Dejun Zou, Jianping Hu

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The Origin, Applications, and Breeding Goals of Jujube in China by Menghan Wu, Yaoxi Liu, Tingjian Jiang, Yiteng Liu, Zhuo Chen, Xiaofei Wang, Huafeng Yue, Fangdong Li, Gaopu Zhu, Mengmeng Zhang

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