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    Designing a model to improve the behavior of Iranian handicrafts e-commerce customers by increasing customer trust by mohsen seidi, Fataneh Alizadeh Meshkani, Ahmad Sardari, Abdullah Naami

    Published 2024-09-01
    “…Zolfaghar Dolabi (2023) investigated the factors affecting customer loyalty and electronic trust in electronic commerce in Tehran Infrastructure Company. The results of the research in the Tehran infrastructure company showed that the quality of the user interface has a positive and significant effect on customer satisfaction and trust. …”
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  3. 1603

    The Role of Different Emotional States of Customers on Food Preferences by Mahmood Ghanbari, Kambiz Heidarzadeh Hanzaee, Behnaz Khodayari, Maryam Khalili Araghi

    Published 2024-06-01
    “…The statistical population of the research in the qualitative part includes 26 people from the food consumers of restaurants and food courts in shopping centers of Tehran (Arg, Kurosh, Palladium, Sana, Iran Mall, etc.), and sampling was done in the targeted manner; and the quantitative part includes 448 persons who, like the qualitative part, were selected randomly available from the consumers of food. …”
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    Interpretive structural modeling (ISM) of risk management in Iran's construction industry by Hamed Shokri, Abbas Afrazeh

    Published 2024-05-01
    “…Also, according to (D-R), the lowest value, the risk dimension of laws and regulations, is the most effective dimension of risk management in Iran's construction industry.Originality/Value: The current research is new in terms of the subject area, i.e. in the field of the construction industry of Iran, and in terms of the location area, i.e. companies active in the field of the construction industry of New Tehran. The research gap that creates the space for innovation in the current research, according to the perspective of soft operations research, which is a tool for creating complex and new problems, is the use of Interpretive Structural Modeling (ISM) and DEMATEL. …”
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