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KÜRESEL REKABETİN SUNDUĞU FIRSATLAR ve TEHDİTLER BAĞLAMINDA KOBİ’LERDE STRATEJİK YENİLİK YÖNETİMİ: SWOT ANALİZİNE DAYALI KURAMSAL BİR DEĞERLENDİRME
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Development of adaptive mechanisms of budget planning in the field of marketing activities in a turbulent economic environment
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