The tourism image of Estonia in Spain: a formulative approach by Katlin Savva, Arta Antonovica, Javier de Esteban Curiel

“…The authors try to accent the importance of direct promotion, through a survey carried out to 341 Spanish people in Madrid. The result from this quantitative and formulative research method is that Estonia has to promote its tourism image better if the country wants to attract the Spanish tourist.…”
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