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    Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website by Juan Miguel Alcántara-Pilar, Salvador Del Barrio-García, Esmeralda Crespo-Almendros

    Published 2015-01-01
    “…The purpose of this paper is to empirically analyze the influence of culture on the relationships among perceived risk, perceived usability and satisfaction online, in two cultures: Spain (high uncertainty avoidance and low individualism) and the United Kingdom (low uncertainty avoidance and high individualism). …”
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