The Influence of Product Presentation in Online Fashion Retail on Purchase Decisions with Shopping Lifestyle as a Moderating Variable by Zahratul Musyarrofah

Subjects: “…Product Presentation, Shopping Lifestyle, Purchase Decision…”
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The Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Impulsive Buying in Official K-Pop Merchandise Purchases (A Study on the Monbebe Community in Indonesia) by Anggita Dini Fitria, Sonja Andarini

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