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    Transformative Cyber Marketing: Fostering Regional Growth and Engagement by Nana Storada Dwi Martadi, Mohamad Sidiq, Inaya Sari Melati

    Published 2024-01-01
    “…This study is aimed at formulating a contemporary regional cyber marketing model with a focus on endorsing local products and events in Semarang City, Indonesia. Utilizing the Star Model by Galbraith, the research involved 44 stakeholders in extensive interviews. …”
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