“Take a Knee” Protests in Professional Sports: An Empirical Study about the Influence on Customer Loyalty to Nike in Germany by Carsten Giebe, Lana Löffler, Sandra Schneider

“…The action “Take a knee” became widely known in 2016, when the coloured quarterback of the San Francisco 49ers, Colin Kaepernick, knelt in protest while singing the national anthem of the United States of America before several games to denounce police violence against blacks and coloured people. …”
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