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    THE APPLICATION OF DIGITAL MARKETING COMMUNICATION IN FACING THE PHENOMENON OF TIKTOK SHOPPERTAINMENT AS A MARKETING COMMUNICATION STRATEGY FOR UMKM by Pakpahan J.P., Avina D.A.A.

    Published 2024-11-01
    “…This research explores how Micro, Small, and Medium Enterprises (MSMEs) apply digital marketing communication to deal with the TikTok Shoppertainment phenomenon using the 4C marketing communication model (Clarity, Consistency, Credibility, and Competitiveness). …”
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    Effect of Constituent Units, Type of Interflavan Bond, and Conformation on the Antioxidant Properties of Procyanidin Dimers: A Computational Outlook by Ana María Mendoza-Wilson, René Renato Balandrán-Quintana

    Published 2017-01-01
    “…The antioxidant ability of the dimers PB3 and PB4 containing the interflavan bond C4–C8, in their Compact conformation, was very similar to each other but greater than those of dimers PB5, PB6, PB7, and PB8 containing the C4–C6 interflavan bond. …”
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  7. 2847

    Fish Protein Hydrolysate as Protein Enrichment in Texture-Modified Salmon Products by Leena Prabhu, Aase Vorre Skuland, Paula Varela, Jan Thomas Rosnes

    Published 2025-01-01
    “…The products were packaged in oxygen-free plastic trays, heat-treated to a core temperature of 95 °C for 15 min, chilled and stored at 4 °C for 29 days and analyzed for microbiology, instrumental texture, and sensory properties. …”
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