Impact of warm ambient color on reservation intention: The case of hotel rooms by kawtar oubdi, Mustapha ASBAI, Zineb Ouazzani Touhami

Subjects: “…color, approach behavior, feeling of activation, booking intention, S-O-R model…”
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Examining green packaging, branding, and eco-labeling strategies: The case of young consumers' perceptions and responses in F&B industry by Tai Nguyen Quoc, Nhan Nghiem Phuc, Ngoc-Hong Duong

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Research on the influence of anchor characteristics on consumer purchase intention—a case study of selected anchors on Dong Yuhui’s “With Hui” Live-stream account by Ruiqiang Li, Yaoyuan Cui, Xue Mei

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Unveiling the enigma of blind box impulse buying curiosity: The moderating role of price consciousness by Xiyun Gong, Choy Leong Yee, Shin Yiing Lee, Abu Naser Mohammad Saif, Meilian Liu, Fariah Anonthi

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Improving Impulse Buying Through Store Environment: The Roles of Shopping Enjoyment and Money Availability by Muhammad Nailul, Armanu Thoyib, Wahdiatmoko

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The Impact of Strategic Corporate Social Responsibility on Organizational Resilience—An Exploratory Case Study Based on Tesla by Xiaoping Liu, Yishu Zhou

Subjects: “…Stimulus-Organism-Response (S-O-R) model…”
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Shaping Green Choices: How Sensory Cues Drive Behavior of Wood-Plastic Composites by Bicheng Wang, Shun An, Kerun Li

Subjects: “…Stimulus-Organism-Response (S-O-R) model…”
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