How does live streaming affect tourists’ intention — a psychology theory perspective by Naipeng Bu, Ying Li, Yanan Li, Kangping Wang, Deyan Zhao, Xingwang Jiao, Tianruo Li

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Do Emotions Matter? Positive Emotions as a Mediator Between Gamification, Discounts, and Impulse Buying Among Gen Z by Tara Ratuliu, Rina Suthia Hayu

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Understanding the Influence of Personalized Recommendation on Purchase Intentions from a Self-Determination Perspective: Contingent upon Product Categories by Li Zhao, Bing Fu, Sha Bai

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Impact of warm ambient color on reservation intention: The case of hotel rooms by kawtar oubdi, Mustapha ASBAI, Zineb Ouazzani Touhami

Subjects: “…color, approach behavior, feeling of activation, booking intention, S-O-R model…”
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Examining green packaging, branding, and eco-labeling strategies: The case of young consumers' perceptions and responses in F&B industry by Tai Nguyen Quoc, Nhan Nghiem Phuc, Ngoc-Hong Duong

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Enhancing Worker Productivity through the S-O-R Theory in Human Resource Management by Nuryanti Taufik, Apip Supriadi, Gusti Tia Ardiani, Dwi Hastuti Lestari Komarlina

Subjects: “…empowering leadership; work productivity; positive work behavior; s-o-r theory…”
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Research on the influence of anchor characteristics on consumer purchase intention—a case study of selected anchors on Dong Yuhui’s “With Hui” Live-stream account by Ruiqiang Li, Yaoyuan Cui, Xue Mei

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From search engines to social influence: a stimulus–organism–response model of travel influencers on TikTok by Jorge Serrano-Malebrán, Franco Campos-Núñez, Cristian Vidal-Silva, Diana Veneros-Alquinta, Francisca Zuñiga-Contreras, Daniela Ahumada-Gutierrez

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Research on the factors influencing tourist loyalty to outdoor music festivals: an application of stimulus-organism-response paradigm by Ning Zhu, Haochen Xu, Xi Zhang, Yuhui Lu

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Unveiling the enigma of blind box impulse buying curiosity: The moderating role of price consciousness by Xiyun Gong, Choy Leong Yee, Shin Yiing Lee, Abu Naser Mohammad Saif, Meilian Liu, Fariah Anonthi

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The S-O-R framework in action: The impact of source credibility, interactivity, and perceived usefulness on consumer engagement and trust in live streaming commerce by K. Subathra, Paul Arun Kumar J

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Can corporate ESG practices promote consumers’ purchase intention of green food? The mediating role of brand trust by Youyou Li, Xiaoya Chen

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Why Do People Gather? A Study on Factors Affecting Emotion and Participation in Group Chats by Lu Yan, Kenta Ono, Makoto Watanabe, Weijia Wang

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From Trust to Triumph: What Drives Tourists to Recommend Thailand’s Hidden Cultural Gems? by Mohamed Soliman, Tawat Noipom, Muhammadafeefee Assalihee, Arunneewan Buaniew, Ahmad Albattat

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Improving Impulse Buying Through Store Environment: The Roles of Shopping Enjoyment and Money Availability by Muhammad Nailul, Armanu Thoyib, Wahdiatmoko

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Examining green brand approaches in promoting new electric vehicles by Xiaoqing Li, Brahim Chekima, Ming-Fook Lim, Meizhen Pan, Aizah Nadia Aknie Ramlee

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Does the Weather Still Affect Me When I Shop at Home? The Impact of Weather on Online Shopping Behavior by Hongde Liu, Jun Wang, Ruilin Zhang, Ou Liu

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Drug-Resistant Tuberculosis Hotspots in Oliver Reginald Tambo District Municipality, Eastern Cape, South Africa by Lindiwe Modest Faye, Mojisola Clara Hosu, Teke Apalata

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Model Construction and Empirical Research on the Influencing Factors of AIGC User Dropout Behavior by Liqin YAO, Hai ZHANG

Subjects: “…psychological resilience|dropout behavior|aigc users|s-o-r theory|accumulated emotional factors|information behavior…”
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SNS-based exposure influence on consumers’ purchasing behavior: The evidence from WhatsApp by Sllife Nyazabe Nyazabe, Chul Ho Lee, Lucienne Vololoniaina

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