The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relati... by Fernanda Scussel, Gisela Demo

Subjects: “…relationship marketing…”
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Dimensions of Relationship Marketing and Its Impact on Brand Equity in Banking Industry (Case of Hekmat Iranian Bank) by Mahmood Mohammadian, Amir Aslani Afrashteh

Subjects: “…dimension of relationship marketing…”
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La estrategia CRM, una visión 360º del cliente by Ma. Rosa Llamas Alonso, Jean-Pierre Lévy-Mangin, Ma. Aranzazu Sulé Alonso

Subjects: “…relationship marketing…”
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Zastosowanie marketingu relacji w duszpasterstwie by Dariusz Lipiec

Subjects: “…relationship marketing…”
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HİZMET SEKTÖRÜNDE MÜŞTERİ BAĞLILIĞININ ÖNEMİ ve MÜŞTERİ BAĞLILIĞININ SAĞLANMASINDA İLİŞKİ PAZARLAMASININ ROLÜ (Banka İşletmelerinde Bir Uygulama) by Mustafa TANYERİ, Süleyman BARUTÇU

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The influence of communication on an effective relationship marketing strategy for sport unions in the new millennium by Frikkie Herbst

Subjects: “…Relationship marketing…”
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Relationship marketing: development of theory and practice by L. P. Steblyakova, E. A. Vechkinzova, E. V. Krasnov

Subjects: “…relationship marketing…”
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Assessment of the maturity level of the customer relationship management system by V. I. Abramov, D. A. Churkin

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Multichannel marketing communications at retail enterprises by Liubov Lipych

Subjects: “…relationship marketing; communication activity; multi-channel trade; contact points; direct and indirect contact points; one- and two-way contact points; synergy effect…”
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