Gen Z sustainable consumption: evolution during and after COVID-19 by Rosa María Nava Rogel

Subjects: Get full text

THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA by Erna Grcić-Rešidović, Ensar Mekić

Subjects: Get full text

Research on the influence of anchor characteristics on consumer purchase intention—a case study of selected anchors on Dong Yuhui’s “With Hui” Live-stream account by Ruiqiang Li, Yaoyuan Cui, Xue Mei

Subjects: Get full text

Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions by Honya Ghasemi, Ramin Bashir Khodaparasti, Hooshmand Bagheri Garbollagh

Subjects: Get full text

The Moderating Roles of Environmental Awareness and Product Knowledge on the Impact of Marketing Mix Elements on Purchase Intention by Suchart Tripopsakul

Subjects: “…Environmental Awareness, Product Knowledge, Marketing Mix, Purchase Intention, Electric Vehicles, Thailand…”
Get full text

The influence of greenwashing perceptions on consumer purchase intentions in the Chinese fashion industry by Jiawei Yu, Yiting Yang, Hongyan Wang

Subjects: Get full text

OTT Enchantment: Decoding the Secret of Millennial’s Subscription Intentions by Deepti Sinha, Sachin Sinha, Nidhi Phutela, Priya Grover

Subjects: “…OTT, Subscription Intention, Purchase Intention, Continuance Intention, U&G Theory, Millennials…”
Get full text

The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce by Muhamammad Ikhlash, Khori Rahma Linda

Subjects: “…Perceived Size, Perceived Reputation, Online Trust, Risk Perception, Attitude, Purchase Intention…”
Get full text

Providing a model of purchase intention and customer experience on customer behavior in virtual networks by Kazem Tolooee, Hossein budaghi Khajeh Noubar, Hossein Gharehbiglo, Mojtaba Ramazani

Subjects: “…customers' purchase intention…”
Get full text

The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research by Murat Arslandere, Yusuf Er

Subjects: Get full text

THE IMPACT OF CREATING SHARED VALUE ON PURCHASE INTENTION AND RECOMMENDATION INTENTION: A STUDY IN VIETNAM by Ha Thu Nguyen, Phong Lam Le

Subjects: Get full text

Mukbang mania: exploring attitudes and parasocial relationships among viewers by Nurul Hermina, Iwan Kresna Setiadi, Sitti Nur Azmi Fadhlurrahmah

Subjects: Get full text

The Impact of Social Media-based Marketing Activities on Purchasing Intent Mediated by Social Identity, Perceived Value, and Consumer Satisfaction of Cinere Company by Zeinab Sharifi, Naser Yazdani

Subjects: Get full text

Analisis Masalah Dan Solusi Live Streaming Shopping: Tinjauan Literatur Sistematis by Nandhita Zefania Maharani, Betty Purwandari, Imairi Eitiveni, Erisva Hakiki Purwaningsih

Subjects: Get full text

How user-generated content advertising influences consumer attitudes, trust and purchase intention of products and services by Diana Demba, Norman Chiliya, Tinashe Chuchu, Tinashe Ndoro

Subjects: “…attitudes, trust and purchase intention…”
Get full text

Online purchase intentions of affluent women: blending African beliefs, consumer vanity and luxury beauty products online purchase intentions by Divaries Cosmas Jaravaza, Paul Mukucha, Lucy Nhidza, Forbes Makudza

Subjects: Get full text

Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and Trust by Agatha Jane Kristabel, Serli Wijaya, Ferry Jaolis

Subjects: Get full text

Determinants of Green Purchase Behavior of Local Coffee Shop: The Moderating Impact of Price Sensitivity by Nadhita Az-Zahrah, Donni Junipriansa, Joko Rizkie Widokarti

Subjects: Get full text

The Overriding of Product Innovation, Aesthetic Value, and Social Media Marketing to Increase Consumer Purchase Intention of ‘Malangan’ Batik by Natasya Citra Aliyyuldafa, Widiya Dewi Anjaningrum

Subjects: Get full text

The effect of social media marketing, electronic word-of-mouth, brand image on purchase intention by Aldan Mutia Ramadhan, Heppy Millanyani

Subjects: Get full text