REVIEWING THE IMPACT OF COUNTRY-OF-ORIGIN ON CONSUMER PURCHASE INTENTION : THE ROLE OF CELEBRITY ENDORSEMENT IN EXISTING LITERATURE by Shanzara Khan, Satesh Sookhai

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The role of artificial intelligence personalisation in e-commerce: Customer purchase decisions in the retail sector by Kebashnee Moodley, Lavina Sookhdeo

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PENGARUH HARGA DAN PROMOSI TERHADAP MINAT BELI PRODUK HUNGTATA by Hungga Fernando Tanata, Sonata Chirstian

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Cognitive and Affective Factors that Influence the Purchase Intention of Live Consumers by Sindi Puji Santoso, Nadila Tri Natasya, Siska Ernawati Fatimah

Subjects: “…Purchase Intention…”
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PENGARUH PERSONAL INNOVATIVENESS, PERCEIVED BENEFITS, DAN SOCIAL INFLUENCE TERHADAP PURCHASE INTENTION ELECTRIC VEHICLE by Kevins Nagata Sanjaya, Tommy Christian Efrata

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Modelling consumer perceptions of green products, purchasing behaviour and loyalty by Felix Chikosha, N Potwana

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Investigating the role of commercialization on purchase intention by Naser Azad, Maryam Safaee, Mahdieh Shahrabi Farahani

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The Influence of Neuromarketing and Emotional Marketing on the Purchase Intention of the Cirebon Community in the Fashion Industry by Gaung Al Faris, Khusnul Khotimah Khotimah, Siska Ernawati Fatimah

Subjects: “…Neuromarketing, Emotional Marketing, Purchase Intention…”
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The impact of westernisation on the purchase intention of cruelty-free products: a study based on the Sri Lankan cosmetic market by Kavisha Lashindri Dodanwala, Sandun Weerasekera

Subjects: “…Purchase intention…”
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The Effect of Advertising Attractiveness on Purchase Intention on Taobao E-Commerce With Brand Image as an Intervening Variable Reviewed in Islamic Business Perspective (Case Study... by Maynia Rahmawati, Muhammad Iqbal, Okta Supriyaningsih

Subjects: “…Advertising Attractiveness, Purchase Intention, Brand Image…”
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PENGARUH KUALITAS PELAYANAN DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PADA KONSUMEN INDOMARET DI WILAYAH SURABAYA by Nico Rudi Hermansah

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Measuring Purchase‐decision involvement , by Naser Azad, Amir Hassanjani Roshan

Subjects: “…Purchase intention…”
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Analisis Pengaruh Word Of Mouth Dan Customer Trust terhadap Purchase Intention pada Perusahaan Ud Sumber Alam by Albert Hugo, Christina Sudyasjayanti

Subjects: “…Word of Mouth, Customer Trust, Purchase Intention…”
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The Effect of Live Streaming Interaction on Consumers' Purchase Intention in Bandung City: Social Presence as a Mediation Factor by Luki Ramdani, Rita Komaladewi, R Thomas Budhayawan Yudha

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Pengaruh Teknologi Mobile Augmented Reality terhadap Niat Beli Looké Beauty by Yuliana Rahail, Jeanne Ellyawati

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Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions by Vitor Azzari, Anderson Pelissari

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Impact of legitimacy, innovation and economic uncertainty on the purchase of electric vehicles in the EU by Alberto-Tomás Delso-Vicente, Luis Diaz-Marcos, Óscar Aguado-Tevar, Margarita Almonacid-Durán

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PENGARUH FAKE BUYER DAN FAKE REVIEW TERHADAP PURCHASE INTENTION PRODUK FASHION PADA MARKETPLACE SHOPEE DENGAN TRUST SEBAGAI VARIABEL INTERVENING by Rafida Aviola Hana Fauziya, Muzakar Isa

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The impact of brand longevity on consumers’ purchase intention: An ERP study by Jianhua Liu

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Checkout or Scroll Down? Investigating TikTok’ Influencer Credibility Effects on Followers' Purchase Intentions by Salsabil Dwi Kusuma Prasetyo, Nurdin Sobari

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