The Influence of Brand Image and Electronic Word of Mouth on Purchase Intention of the Originote Products by Tiktok Users with Brand Trust as a Mediator by Falasifatul Falah, Muzakar Isa

Subjects: “…Adversity Quotient, Brand Image, Brand Trust, Career Planning, Purchase Intention…”
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The Emotional Edge of Skincare Brands in Online Reviews: Impact on Purchase Decisions by Makruf Kausar Mulyana, Chrisanty V. Layman

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THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA by Erna Grcić-Rešidović, Ensar Mekić

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Analysis of intention to purchase travel on the Web by German Gemar, Ismael P. Soler, Laura Melendez

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Pengaruh Attitude toward Green Brand dan Green Brand Knowledge terhadap Green Purchase Intention pada Generasi Milenial by Dea Shinta Saraswati, Rosatyani Adiati Puspita

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Gen Z sustainable consumption: evolution during and after COVID-19 by Rosa María Nava Rogel

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THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA by Erna Grcić-Rešidović, Ensar Mekić

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Peran Brand Image: Pengaruh Celebrity Endorsement, E-WOM, dan Perceived Quality terhadap Purchase Intention Skincare pada Gen-Z by Renza Fahlevi, Helen Helen, Fitriana Aidnilla Sinambela

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Research on the influence of anchor characteristics on consumer purchase intention—a case study of selected anchors on Dong Yuhui’s “With Hui” Live-stream account by Ruiqiang Li, Yaoyuan Cui, Xue Mei

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Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions by Honya Ghasemi, Ramin Bashir Khodaparasti, Hooshmand Bagheri Garbollagh

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The Moderating Roles of Environmental Awareness and Product Knowledge on the Impact of Marketing Mix Elements on Purchase Intention by Suchart Tripopsakul

Subjects: “…Environmental Awareness, Product Knowledge, Marketing Mix, Purchase Intention, Electric Vehicles, Thailand…”
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OTT Enchantment: Decoding the Secret of Millennial’s Subscription Intentions by Deepti Sinha, Sachin Sinha, Nidhi Phutela, Priya Grover

Subjects: “…OTT, Subscription Intention, Purchase Intention, Continuance Intention, U&G Theory, Millennials…”
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The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce by Muhamammad Ikhlash, Khori Rahma Linda

Subjects: “…Perceived Size, Perceived Reputation, Online Trust, Risk Perception, Attitude, Purchase Intention…”
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Providing a model of purchase intention and customer experience on customer behavior in virtual networks by Kazem Tolooee, Hossein budaghi Khajeh Noubar, Hossein Gharehbiglo, Mojtaba Ramazani

Subjects: “…customers' purchase intention…”
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An analysis of consumer behavior regarding green product purchases in Semarang, Indonesia: The use of SEM-PLS and the AIDA model by Tampubolon Nobel K. T., Roessali Wiludjeng, Santoso Siswanto I.

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The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research by Murat Arslandere, Yusuf Er

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Dampak E-WOM dan Kepercayaan Merek terhadap Minat Beli Somethinc pada Gen Z by Addriani Sukma Melati, Deni Yanuar, Novi Susilawati

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Antecedents of social commerce purchase intention: evidence from Tanzanian social media users by Goodluck Charles, Renger Kanani

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THE IMPACT OF CREATING SHARED VALUE ON PURCHASE INTENTION AND RECOMMENDATION INTENTION: A STUDY IN VIETNAM by Ha Thu Nguyen, Phong Lam Le

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Mukbang mania: exploring attitudes and parasocial relationships among viewers by Nurul Hermina, Iwan Kresna Setiadi, Sitti Nur Azmi Fadhlurrahmah

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