Showing 1 - 6 results of 6 for search '"Promotion (marketing)"', query time: 0.05s Refine Results
  1. 1

    Integrated advertising, promotion & marketing communications / by Clow, Kenneth E.

    Published 2022
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    Book
  2. 2

    Neoliberal Policy and Equity on Campus: A Comparative Administrative Study of Name, Image, and Likeness (NIL) and College Athletics by Darrell Lovell

    Published 2025-01-01
    “…A comparative analysis of NIL policies and university websites and interviews shows a shift toward the neoliberal approach, providing targeted administrative mandates while promoting market capitalism within college athletics. As a result, NIL policy’s neoliberal tendencies have a significant impact on social equity. …”
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    Article
  3. 3

    Nutritional Composition and Marketable Shelf-Life of Blood Ark Clams and Ponderous Ark Clams by Leslie N. Sturmer, Kimberly L. Morgan, Robert L. Degner

    Published 2005-09-01
    “… The rapid growth of Florida's hard clam industry over the past decade has motivated aquaculturists to explore alternative molluscan species, which could reduce exposure to production risks and simultaneously promote market expansion. Species diversification could possibly provide some degree of protection against potential disastrous losses associated with a monoculture-based industry. …”
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    Article
  4. 4

    Nutritional Composition and Marketable Shelf-Life of Blood Ark Clams and Ponderous Ark Clams by Leslie N. Sturmer, Kimberly L. Morgan, Robert L. Degner

    Published 2005-09-01
    “… The rapid growth of Florida's hard clam industry over the past decade has motivated aquaculturists to explore alternative molluscan species, which could reduce exposure to production risks and simultaneously promote market expansion. Species diversification could possibly provide some degree of protection against potential disastrous losses associated with a monoculture-based industry. …”
    Get full text
    Article
  5. 5

    Exploring the impact of entrepreneurial orientation and market orientation on entrepreneurial performance in the context of environmental uncertainty by Peng Cheng, Shaoling Wu, Juntao Xiao

    Published 2025-01-01
    “…Through empirical analysis of 303 samples from Hubei Province, China, it is found that entrepreneurial orientation actively promotes market orientation and positively impacts entrepreneurial performance through market orientation. …”
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    Article
  6. 6

    The role of Pharmaceutical Marketing in Prescribing Decisions in a Developing Country: A Comprehensive Study Exploiting Theory of Planned Behaviour by Mahmoud Al-Areefi, Mohamed Izham Mohamed Ibrahim, Abubakr Abdelraouf Alfadl

    Published 2024-11-01
    “…A structured questionnaire was designed to measure the influence of drug-promoting marketing techniques on physicians’ prescribing decisions. …”
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    Article