A SPOKESPERSON IN THE DIGITAL AGE: TRANSFORMATION, CHALLENGES AND OPPORTUNITIES by Nadiia Bilan, Vitalii Kornieiev, Margaryta Netreba

“…The empirical basis of the study is the content of the social platform X from June 2023 to September 2024 by the spokesperson for the President of the European Council, Ecaterine Casinge. The effectiveness of the spokesperson’s communication strategy was studied, which gave an idea of the level of audience coverage and interaction of the content with the public. …”
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