Published 2022-10-01
“…The point is that with the “… greater mediatization of society … we are
witnessing the virtualization of our world.”2 This contribution briefly reconstructs, firstly, two phases
in Baudrillard’s intellectual career – phases that shifted from an early neo-Marxist critique of the
modern consumer society to a
post-Marxist or postmodern view of society (which include
engagements with socio-anthropology; psychoanalysis, sociology, semiology and media theory),
and eventually ends in a kind of anti-theory with an extreme fatal vision of the world.3 In section
2 the implications of these two shifts in Baudrillard’s intellectual career are contextualized in the
field of media and communication studies – and specifically his concept of the “ecstasy of
communication”. …”
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