Presenting a model based on media and social networks in the management of intelligent electricity consumption by Ahmad shojaee arzaneee, Mohamad Hemati, Ali akbar Amin beydokhti

“…Pages related to organizations in social media provide the possibility of two-way communication with consumers without time and place restrictions; whereas this communication has already been one-sided and from either the organization or consumers. Philip Kotler predicted that marketing had to revise its foundations to adapt to third wave societies and people (Piñeiro-Otero & Martínez-Rolán, 2016). …”
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