Showing 1 - 2 results of 2 for search '"Persuasion knowledge model (PKM)"', query time: 0.03s Refine Results
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    THEORY-GROUNDED MODEL OF USERS’ PERCEPTION TOWARDS NATIVE ADVERTISEMENT

    THEORY-GROUNDED MODEL OF USERS’ PERCEPTION TOWARDS NATIVE ADVERTISEMENT by Mykolas Baranauskas, Žaneta Kavaliauskienė

    Published 2022-12-01
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    Privacy concerns and avoidance behaviour towards data-driven online behavioural advertising

    Privacy concerns and avoidance behaviour towards data-driven online behavioural advertising by Shradha Jain, H.C. Purohit

    Published 2022-11-01
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