Warning people that they are being microtargeted fails to eliminate persuasive advantage by Fabio Carrella, Almog Simchon, Matthew Edwards, Stephan Lewandowsky

“…Here, we explore countering microtargeting effects by creating a warning signal deployed when users encounter personality-tailored political ads. Three studies evaluated the effectiveness of warning “popups” against potential microtargeting by comparing persuasiveness of targeted vs. non-targeted messages with and without popups. …”
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Adapting a Mobile Health App for Smoking Cessation in Black Adults With Anxiety Through an Analysis of the Mobile Anxiety Sensitivity Program Proof-of-Concept Trial: Qualitative St... by Marshall K Cheney, Adam C Alexander, Lorra Garey, Matthew W Gallagher, Emily T Hébert, Anka A Vujanovic, Krista M Kezbers, Cameron T Matoska, Michael J Zvolensky, Michael S Businelle

“…Themes related to participant experiences using the app included establishing trust and credibility through the recruitment experience, providing personally tailored content linked to evidence-based stress reduction techniques, and self-reflection through daily surveys. …”
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