‘Cookie-less’ identification for/against privacy? by Ido Sivan-Sevilla, Patrick Parham, Lee McGuigan

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Discovering banner blindness for different banner formats: An eye-tracking study by Nevzat Bilge İspir, Deniz Kılıç, Günay Motif Atar

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An Analysis of the Partnership between Retailers and Low-credibility News Publishers by Lia Bozarth, Ceren Budak

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LLM technologies and information search by Lin Liu, Jiajun Meng, Yongliang Yang

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The Effect of Online Advertising of Football Players on Fans' Purchase Intention with the Mediating Role of Players' Popularity by Fereshteh Aghajani, Vajiheh Javani

Subjects: “…online advertising…”
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Ogłoszenie jako reklama na przykładzie węgierskich internetowych ofert pracy by Agata Keller

Subjects: “…online advertising…”
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Children’s attention to online adverts is related to low-level saliency factors and individual level of gaze control by Nils Holmberg, Kenneth Holmqvist, Helena Sandberg

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Digital Marketing and Outdoor Advertising in Smart Cities by Nikola VANGELOV

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Cross-cultural impact of (in)genuine, smiling celebrities in online advertising by Peter Broeder, Daphne Goorden

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Social Media Platforms Manufacturing Small and Medium Enterprises Use to Enhance Market Performance in Wakiso District, Uganda by Mbowa, Henry Stanley, Marus, Eton, Tushabe, Sylivia Byarugaba

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Le spot TV à l’heure des plateformes. Une analyse de la stratégie publicitaire du Groupe TF1 by Alexandre JOUX

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Development of rules for budget allocation and methods for evaluating media plans for the digital space by D. A. Khokhlov

Subjects: “…online advertising…”
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The role of digital marketing tools in promoting tourism: An applied study on online marketing strategies by Abdelrehim Awad, Bshair Alharthi

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Bayesian Deep Learning Meets Self-Attention: A Risk-Aware Approach to Advertisement Optimization by Arti Jha, Ashutosh Bhatia, Kamlesh Tiwari

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Influencer marketing’s impact on credibility and purchase intention: A study on University of Bisha students in Saudi Arabia by Mudathir Saad, Abdelrehim Awad, Adel Fathy Aziz, Talaat Rashad Shma

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Russian Practice of Marketing Management by Value Proposition by Tatiana V. Suvorova

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Influencing E-commerce Performance in European Transition Economies: An Urgent Call for Digital Marketing by Kalemaj Eleni

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Digital Marketing Tools in an Advertising Campaign in Foreign Markets by Rozhko Viktor I., Shchelkova Anna V.

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Brand promotion through online advertising: current tools by K. A. Arzhanova, A. I. Eremeeva

Subjects: “…online advertising…”
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