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    THE EFFECT OF TOYS ON FAST-FOOD PRODUCT PREFERENCES by Sabiha Kılıç, Kübra Müge Çakaröz, Leyla Bezgin Ediş

    Published 2020-12-01
    “…Galvanic Skin Response and Eye Tracking devices, which are neuro imaging techniques, were used in the study. Participants were shown a 38-second video consisting of Burger King and McDonalds' menu images with and without toys, and numerical data at the level of seconds and kiloohms (kohm) were obtained. …”
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