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    Interactive advertising as a new factor of influence on consumer behaviour of youth by L. A. Bruskova, O. G. Pecherskikh

    Published 2024-10-01
    “…As the study has showed, the Moscow youth are quite familiar with the interactive advertising, most often encountering it on mobile devices and in gaming applications. …”
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    Ethnic stereotypes and prejudices of modern Russian youth by V. V. Levchenko, T. Yu. Pavlenina

    Published 2024-05-01
    “…The main factors influencing the formation of ethnic stereotypes and prejudices among Perm and Moscow youth are clarified. These results can be used for further study of regional characteristics of interethnic relations and ethnic stereotypes, prejudices, their dynamics and effective interaction of ethnophors as well as to optimise the process of interethnic relations.…”
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