Showing 1 - 7 results of 7 for search '"Media Convergence"', query time: 0.03s Refine Results
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6

    Indigenous cultures in the era of globalisation by Nnamdi Tobechukwu Ekeanyanwu

    Published 2022-10-01
    “…This is because the major arguments of the cultural imperialism theory now strike a discordant note with global-village and media-convergence tunes. Second, the theory - as suggested - builds on masssociety and magic-bullet perspectives that have long been discredited both in media practice and in scholarship because they do not acknowledge audiences’ ability to process information and interpret cultural messages differently based on their cultural environment. …”
    Get full text
    Article
  7. 7