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Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia
Published 2025-02-01“… This study aims to develop an investigative model of Repurchase Intention from a multidisciplinary service marketing science perspective, focusing especially on conventional and digital franchise retail services. …”
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Zastosowanie marketingu relacji w duszpasterstwie
Published 2022-03-01“…Pastoral care uses the segmentation of “customers” — the addressees of the Church’s ministry, on the basis of their needs and their religious conditions. Marketing sciences indicate four stages of relationship marketing: formation, management, evaluation of results and evolution. …”
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Success and failure rates of new food and non-food products introduced on the market
Published 2022-01-01“…The research contribution to marketing sciences primarily includes the formulation of a set of real success and failure rates in food and non-food industries.…”
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