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    Rational and Emotional Communication in Advertising in Women's Magazines in Brazil by Edward Robinson Marin, Nadia Kassouf Pizzinatto, Antonio Carlos Giuliani

    Published 2014-01-01
    “…This article investigated the incidence of rational and emotional arguments in messages from 5.536 advertisements of six women's magazines in Brazil (Claudia, Nova, Estilo, Marie Claire, Elle and Gloss), published between May / 2008 and August / 2009. …”
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