Actions Speak Louder than Words: Understanding the Meaning of Loyalty Program Building Blocks by Piotr Kwiatek, Zoe Morgan, Radoslav Baltezarevic

Subjects: “…loyalty programs…”
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The impact of customer involvement in airline loyalty programs: a multigroup analysis by Pablo Flôres Limberger, Lucimari Acosta Pereira, Tércio Pereira

Subjects: “…loyalty programs…”
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Availability bias and heterogeneity in saliency, recency, and frequency of promotions for plant-based foods: a naturalistic observation by Cameron McRae, Cameron McRae, Laurette Dubé, Laurette Dubé

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Green loyalty? Unveiling consumer preferences in sustainable temporary loyalty programs by Caspar Krampe, Anne-Jeth de Groot, William Hurst

Subjects: “…Temporary loyalty programs…”
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The Relevance of Cognitive and Affective Factors to Explain the Acceptance of Blockchain Use: The Case of Loyalty Programmes by Mar Souto-Romero, Mario Arias-Oliva, Jorge de Andrés-Sánchez, Miguel Llorens-Marín

Subjects: “…blockchain-based loyalty programs…”
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The Introduction of Loyalty Programs for the Retail Industry by jan Jarosz

Subjects: “…Loyalty Program…”
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CASHBACK: FEATURES OF THE MARKETING ACTIVITIES OF THE BANKING SPHERE by E. Butenko, I. Chernikov

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Loyalty Programs. The Experience of Foreign Countries by ERZIBAT G. Gasanova

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Development of loyalty programs for sellers of the main Russian marketplaces by S. G. Kholmovsky

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Causal effect of lottery promotions on post-win payments: Evidence from a large field experiment by Kohsuke Kubota, Keiichi Ochiai, Takahiro Hoshino

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Influence of service quality, loyalty programme and perceived value on word-of-mouth behavior of domestic and international airline passengers in India by Joemon Pappachan

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Gamefication in Communications by S. N. Lobanova

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FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS by V. Kolobkova, D. Suvorova

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TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET by A. N. Krylov, G. P. Kuzina, A. I. Mozgovoy

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Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business by V. A. Kolobkova, A. A. Semenova

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PRIORITIES OF INNOVATIVE DEVELOPMENT IN ORGANIZATIONS OF SPORT INDUSTRY by K. Tunik, V. Ustinov

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Increasing the Financial Performance of B2C Companies by Implementing Existing Customer Capital Reserves by I. B. Migachev

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