Showing 1 - 18 results of 18 for search '"Live streaming"', query time: 0.06s Refine Results
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    Live-Streaming Adoption Strategies in Downstream-Dominant Supply Chain by Delong Jin

    Published 2025-01-01
    Subjects: “…live streaming…”
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    Joint Optimization Decision of Online Retailers’ Pricing and Live-Streaming Effort in the Postepidemic Era by Jinrong Liu, Qi Xu, Zhongmiao Sun

    Published 2022-01-01
    “…The isolation requirements of the coronavirus epidemic and the intuitive display advantages of live-streaming have led to an increasing number of retailers shifting to social live-streaming platforms and e-commerce live-streaming platforms to promote and sell their products in real time. …”
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    Impact of Tiktok Live Stream Attributes on Social Presence and Behavioral Intention Among Surabaya Users by Made Nibbana Ganesha Putra Artha, Timotius FCW Sutrisno

    Published 2024-09-01
    “…Background: The use of live streaming on a social commerce platform is now an innovative step for business actors in marketing their products in real-time that can reach a wider market through digitalization. …”
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    Research on the influence of anchor characteristics on consumer purchase intention—a case study of selected anchors on Dong Yuhui’s “With Hui” Live-stream account by Ruiqiang Li, Yaoyuan Cui, Xue Mei

    Published 2025-01-01
    “…Based on previous research and combined with the S-O-R theoretical model, this study examines the characteristics of anchors on Dong Yuhui’s “With Hui” Live-stream account as independent variables. The characteristics, measured by professionalism, high interactivity, fame, and attractiveness, are analyzed to determine their impact on consumer purchase intention. …”
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    Peer-to-Peer Multicasting Inspired by Huffman Coding by Bartosz Polaczyk, Piotr Chołda, Andrzej Jajszczyk

    Published 2013-01-01
    “…To solve this problem, a novel locality-aware method for choosing optimal neighbors in live streaming multicast P2P overlays is presented in this paper. …”
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    “Don’t Even Smoke But I’ll Buy That” Twitch as a New Venue for E-Cigarette Promotion by Hüseyin Küçükali, Hüseyin Küçükali

    Published 2025-01-01
    “…ObjectivesThis study examines the covert promotion of e-cigarettes, specifically Juul, on the video live-streaming platform Twitch, focusing on the content and platform-specific dynamics that may influence its effectiveness.MethodsThis qualitative case study of a non-gaming Twitch stream included data from influencer conversations, viewer comments and visual elements. …”
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    The influence of greenwashing perceptions on consumer purchase intentions in the Chinese fashion industry by Jiawei Yu, Yiting Yang, Hongyan Wang

    Published 2025-02-01
    “…Data were collected through an online survey conducted in June 2024, using random sampling to select 350 consumers who interacted with merchants during live-streaming sessions on Douyin in the fast fashion sector. …”
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    Study of the influence of psychological factors on women’s purchasing decisions during e-commerce livestream by L. Jiang, P. Loahavilai, P. Udomwong

    Published 2024-09-01
    “…Apart from YouTube and Instagram, new e-commerce live streaming platforms have emerged (TikTok Shopping, Amazon Live), which opens new opportunities for engaging with the audience and driving sales. …”
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    PANDEMIC OASIS: POPULAR RELIGIOSITIES AS WOMEN’S LIFE-GIVING COMMUNITAS by K.F. Chan

    Published 2023-04-01
    “…Besides petitioning their long-lasting devotional images such as St Roch and Our Lady of Fatima, women learn and move on to a new model of online and live stream religious response and ritual innovations at the time of coronavirus in Macao. …”
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