Showing 1 - 1 results of 1 for search '"Keeping consumers in suspense"', query time: 0.02s Refine Results
  1. 1
    Exploring the influence of “keeping consumers in suspense” in live streaming on consumer impulse buying behavior: A test of the mediating effects of consumer inner states

    Exploring the influence of “keeping consumers in suspense” in live streaming on consumer impulse buying behavior: A test of the mediating effects of consumer inner states by Xiangxi Kong, Ren Wang, Yuyang Zhang

    Published 2025-03-01
    Subjects:
    Get full text
    Article
    Save to List
    Saved in:

Search Tools: