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    Presenting the model of customer participation with brands in social media with emphasis on cultural differences by Hamed Saghafian, Samad Aali, morteza mahmoodzadeh

    Published 2024-06-01
    “…Culture in the last decade has been widely used in various research fields and has been recognized as one of the important factors guiding strategy formulation and implementation (Kavala et al, 2020).  Lopez et al, (2021) investigated the role of online brand community on customer relationship with the brand. …”
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