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1
The Yin and Yang of Decision Making: Strategic Planning and Improvisation in an Entrepreneurial Culture
Published 2024-01-01“…Journal of Applied Marketing Theory…”
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2
Advancing Theory in Psychographic Market Segmentation Research
Published 2024-01-01“…Journal of Applied Marketing Theory…”
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3
A Comparative Analysis of Passenger Demand for Two Airport Hubs in the United States
Published 2024-01-01“…Journal of Applied Marketing Theory…”
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4
Comments from the Editors
Published 2024-01-01“…Journal of Applied Marketing Theory…”
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5
Understanding Global Street Food Consumer Behavior and Experience: A Narrative Review of Literature and Development of Framework
Published 2024-01-01“…Journal of Applied Marketing Theory…”
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6
Measuring Social Influence in Online Social Networks - Focused Literature Review on Human Behaviors
Published 2024-01-01“…Journal of Applied Marketing Theory…”
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7
Trust and Reliability of Information Sources on Facebook for Presidential Candidates: A Study of Voter Perceptions
Published 2024-01-01“…Journal of Applied Marketing Theory…”
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