Indonesian E-Commerce: Examining E-CRM, Browsing, Satisfaction and Loyalty by Suyanto Suyanto, Widarto Rachbini, Harimurti Wulandjani, Aully Grashinta, Emi Rahmawati

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The Moderating Roles of Environmental Awareness and Product Knowledge on the Impact of Marketing Mix Elements on Purchase Intention by Suchart Tripopsakul

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Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia by Muhammad Naparin, Mahrus Aryadi, R. R. Yulianti Prihatiningrum, Suyatno Suyatnob

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Impact of Ethical Marketing Practices and Health Consciousness on Cosmetics Consumer Attitude and Purchase Intention: Evidence from Vietnam by Phuong Mai Nguyen, Huong-Linh Le, Nguyen-Nhu-Y Ho, Rez Alexis Dela Cruz, Luu Ly Tran, Vu Phuong Anh Do

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Comprehensive Bibliometric Analysis and Systematic Review of Two Decades of Food Vendors Study: Deciphering the Dynamics of Food Vendor Research by Ajay Adithya Manoharan, Geetha Rangaswamy

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Creditworthiness Criteria According to the 5Cs Model and Credit Decision: The Moderating Role of Intellectual Capital by Zaher Abdel Fattah Al-Slehat, Sufian Radwan Almanaseer, Bader Mustafa Mahmoud Al Sharif, Yazan Emnawer Al-Haraisa, Sulieman Daood Aloshaibat, Mohammad Abdlwhab Almahasneh

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Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices by Ahmad Mansour, Hind Al-Ahmed, Anan Deek, Khaled Alshaketheep, Mohammad Al-Ma'aitah, Bara Asfour, Muhammad Alshurideh

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Impact of Entrepreneurship Education and Policy on Vietnamese Youth’s Entrepreneurship Readiness and Intentions by Anh Thi Dieu Ho, Van Thi Thuy Hoang, Na Le Thi Tran, Sao Nu Hai Nguyen, Thuong Thi Cam Hoang, Thuy Minh Vu Nguyen

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Elevating Customer Satisfaction: The Crucial Role of Electronic Service Quality in Today’s Digital Landscape by Abdallah Abusalma, Khaleel Ibrahim Al-Daoud, Suleiman Ibrahim Mohammad, Asokan Vasudevan

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The Influence of Financial Literacy, Risk Orientation and Qualified Accountants on Performance in Micro, Small and Medium Enterprises: The Mediating Role of Management Accounting by Kamilah Ahmad

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OTT Enchantment: Decoding the Secret of Millennial’s Subscription Intentions by Deepti Sinha, Sachin Sinha, Nidhi Phutela, Priya Grover

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The Impact of Social Media Marketing Activities on Purchase Intention by Firas Alnaser, Mahmoud Alghizzawi, Ghaith Abualfalayeh, Fandi Omeish, Sager Alharthi, Saed R. Al Koni

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The API Model of Strategic and Tactical Marketing Thinking for Management Education by Maja Martinović

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The Role of Perceived Value and Satisfaction in Shaping Customer Citizenship Behavior: Evidence from Turkey by Mehmet Ozan Karahan

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Responsible Email Marketing in Higher Education by Lukas Vartiak, Martina Chrancokova, Miriam Garbarova, Juraj Fabus

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Determinants of Turnover Intention: Job Satisfaction, Employee Retention, Work-Family Conflict and Organisational Commitment by Selvi Yona Sari, Zefri Yenni, M. Havidz Aima

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Strategic Development Planning for Global Integration: A Comprehensive Framework for State Universities in the Philippines by Kenneth L. Armas, Rhodora R. Jugo

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Going the Extra Mile: What Drives Employee Voluntarism in Public Sector Organizations? by Jenna Saud, John Lewis Rice

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Linking Hierarchy Culture, Market Culture and Innovation Orientation: Moderating Roles of Causation and Effectuation by Khairia Ghuloum Al Maazmi, Yazid Abdullahi Abubakar, Muhammad Mustafa Raziq

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The Impact of Leadership Practices on the Adoption of Digital Transformation: The Moderating Role of Organizational Culture in Jordanian Manufacturing Sector by Wiam Khalayleh, Siti Rohaida, Suhaib Mohammed Al-Khazaleh

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