Identifying factors affecting the creation of brand identity in Iran's banking industry by Seyed Mahdi Saatchi, farzad asayesh, Sedighe Tootian Esfahani, Seyed Mahmood Hashemi

“…The characteristics of a bank's buildings, from the extent and number of its branches to the beauty of the facade of the building and the signs of the branches and the interior of the branches, express the visual identity of the bank's brand.Based on the results of the research, it is suggested that banks create their desired brand identity by creating a competitive advantage via focusing on providing services needed by customers and also by improving the level of customer orientation by employees. …”
Get full text

Analyzing the discourse of tourism development with a justice-oriented and moderate approach by Mostafa Ghodrati, Mehraban Hadipeykani, Reza Ebrahimzadeh

“…The tourism industry in Iran was officially formed half a century ago in order to introduce the greatness of Iran and the civilization of this ancient land, and for the first time since 1314, an office was established in the Ministry of Interior called the Department of Tourism Affairs. …”
Get full text

Étude de trois grands tonneaux mis au jour à Reims/Durocortorum (Marne) : le savoir-faire des tonneliers antiques by Pierre Mille, Philippe Rollet

“…An ad hoc amount of pitch was liquefied in a fire and then brushed on the interior of the barrels while the heated cask was rolled vigorously. …”
Get full text