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    Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach by Payam Mardazad Navi, Kambiz Heidarzadeh Hanzaee, Seyyed Buik Mohammadi, Mohsen Khoon Siavash

    Published 2023-12-01
    “…As a potent approach, it requires dedicated governance and processes to ensure success and institutionalize it throughout the organization. Additionally, paying attention to alignment frameworks between current business processes, visions, and strategies with customer experience is crucial.…”
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