Showing 1 - 4 results of 4 for search '"Innovative Marketing"', query time: 0.02s Refine Results
  1. 1
    Organic positioning strategies and digital consumer behavior: A study in Peru’s real estate sector

    Organic positioning strategies and digital consumer behavior: A study in Peru’s real estate sector by Socrates Deza-De-Souza-Ferreyra, Maria Jeanett Ramos-Cavero, Franklin Cordova-Buiza

    Published 2025-02-01
    “…Innovative Marketing…”
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  2. 2
    The influence of unverified news and electronic word-of-mouth on customer satisfaction and purchase intention: An empirical study on the food and beverage industry

    The influence of unverified news and electronic word-of-mouth on customer satisfaction and purchase intention: An empirical study on the food and beverage industry by Ngoc-Hong Duong, Chi Viet Duong, Thien Kim Nguyen Ba, Bao Tran Tran, Minh Chau Thai

    Published 2025-02-01
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  3. 3
    Enhancing customer value co-creation through online brand interactivity: A comparative analysis of search-hedonic and experience-hedonic products

    Enhancing customer value co-creation through online brand interactivity: A comparative analysis of search-hedonic and experience-hedonic products by Rae Secioria, Adi Zakaria Afiff, Sri Rahayu Hijrah Hati, Muhammad Gunawan Alif

    Published 2025-02-01
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    Purchase intention of Millennial Muslims toward B2C e-commerce

    Purchase intention of Millennial Muslims toward B2C e-commerce by Nur Rizqi Febriandika, Luthfiyatillah, Syed Marwan Mujahid bin Syed Azman

    Published 2025-02-01
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