Organic positioning strategies and digital consumer behavior: A study in Peru’s real estate sector by Socrates Deza-De-Souza-Ferreyra, Maria Jeanett Ramos-Cavero, Franklin Cordova-Buiza

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The influence of unverified news and electronic word-of-mouth on customer satisfaction and purchase intention: An empirical study on the food and beverage industry by Ngoc-Hong Duong, Chi Viet Duong, Thien Kim Nguyen Ba, Bao Tran Tran, Minh Chau Thai

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The influence of greenwashing perceptions on consumer purchase intentions in the Chinese fashion industry by Jiawei Yu, Yiting Yang, Hongyan Wang

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Enhancing customer value co-creation through online brand interactivity: A comparative analysis of search-hedonic and experience-hedonic products by Rae Secioria, Adi Zakaria Afiff, Sri Rahayu Hijrah Hati, Muhammad Gunawan Alif

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Perceptual service robot attributes affecting customer value co-creation intention in luxury hotels industry by Qian Li, Songyu Jiang

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Purchase intention of Millennial Muslims toward B2C e-commerce by Nur Rizqi Febriandika, Luthfiyatillah, Syed Marwan Mujahid bin Syed Azman

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Service innovation in telecommunication: The path to customer loyalty through enhanced customer satisfaction by Manoj Kumar Chaudhary, Dinesh Mani Ghimire, Madan Dhungana, Rajesh Kumar Chaudhary, Madhav Adhikari, Shubhechchha Thapa

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The role of religiosity in enhancing tourist loyalty through halal tourism and quality services by Martaleni Martaleni, Sugeng Mulyono, Elok Sri Utami

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How to create patients revisit intention? A study on private hospitals in Indonesia by Tantri Yanuar Rahmat Syah, Edi Suyitno

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