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    Evaluating Mobile Telecom Apps: An Integrated Fuzzy MCDM Model Using Marketing Mix by Hamzeh Mohammad Alabool

    Published 2025-01-01
    “…Typically, telecom providers must invest an amount of company resources to develop and maintain the operations mechanism of information technology platforms (e.g., mobile apps); therefore, it is important to take the issue of marketing effectiveness into account. …”
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