Influencers and influencer marketing – indispensable part of the business of modern companies by Diana Karakaš, Hrvoje Zovko

Subjects: “…marketing, influencer, influencer marketing…”
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Instagram Kullanıcılarının Online Alışverişlerinde Influencer’ların Etkisi Üzerine Bir Araştırma by Ahmet Eskicumalı, Yıldız Kol

Subjects: “…influencer…”
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Influencer marketing: current trends and prospects by K. A. Arzhanova, G. V. Dovzhik, V. N. Dovzhik

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Façonner la prescription, influencer les médecins by Jérôme Greffion, Thomas Breda

“…But how can we reconcile this analysis on one hand and the fact that many physicians deny the influence of drug promotion on their practice and the results of econometric studies underlining the weak effect of drug detailing on the other hand? …”
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Wykorzystanie influencer marketingu w kreowaniu wizerunku marki by Ewa Jaska, Bartosz Gomoła, Agnieszka Werenowska

Subjects: “…influencer marketing…”
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Wykorzystanie influencer marketingu w kreowaniu wizerunku marki by Ewa Jaska, Bartosz Gomoła, Agnieszka Werenowska

Subjects: “…influencer marketing…”
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Adolescents’ advertising literacy and body self-perception in the face of influencer marketing by Beatriz Feijoo, Charo Sádaba

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Because Follower Experience Matters: The Continuance Intention to Follow Recommendation of the Influencer by Dedi I. Inan, Achmad Nizar Hidayanto, Ratna Juita, Adiva Reyhan Puteri, Irene Pixelyne Romauli, B. Putri Kinanti Ramadhani, Taliza Ayu Dwiputritaufik

“…In harnessing social media, for the follower to keep following recommendations from the influencer, the concerns are primarily focused on the influencer side only. …”
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Kaznodzieja, coach czy influencer? Kogo preferuje współczesny odbiorca medialny? by Witold Ostafiński

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The persuasive communication of Instagram influencers to promote tourism in the Riviera Maya by Alma Belén Rodríguez-Hidalgo, José Sixto-García, Ana Leticia Tamayo-Salcedo

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The Roles of Islamic Content Quality and Physical Attractiveness of Muslim Influencer on Social Media Consumption: Likeability as Mediator by Robiansyah Robiansyah, Khusnul Khotimah, Aisyah Trees Sandy, Saida Zainurossalamia

Subjects: “…influencer likeability…”
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E-cigarettes on Instagram: Exploring vape content via an Australian vaping influencer by Jonine Jancey, Renee N. Carey, Becky Freeman, Tama Leaver, Katharina Wolf, Marilyn Bromberg, Kevin Chai, Stella Bialous, Phoebe Adams, Meghan Mcleod, Kahlia McCausland

“…Methods We identified the accounts followed by an Australian Instagram influencer who primarily posts e-cigarette-related content. …”
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In The Context of Fan Culture and Virtual Influencer Concepts The First Digital Fan: Leothefan by Serkan Karatay

Subjects: “…virtual influencer…”
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Üniversite Öğrencileri Üzerinde Sosyal Medya Influencerlarının Etkisi by Müzeyyen Çatkafa, Özlem Altunsu Sönmez

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The role of influencer marketing in building rural brand equity among generation Y customers by Oratilwe Penwell Mokoena, Solly Matshonisa Seeletse

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Innovative approaches in marketing for the development of the tourism industry by Yuliia Stasiuk, Andrii Kobchenko

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Optimizing Brand Loyalty: The Effectiveness of Influencer Marketing and Digital Content Campaigns Mediated By Consumer Trust by Muhammad Aldi, Whisnu Adisaputra

Subjects: “…influencer marketing…”
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Influence intra-blogosphérique et visibilité sur les réseaux sociaux by Damien Renard

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Instagram Influencerlarının Cinsiyetine Göre Tüketici Profillerinin Belirlenmesi by Selçuk Yasin Yıldız

Subjects: “…influencer pazarlaması…”
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Endorsement influencer, online customer review, dan perceived quality terhadap keputusan pembelian produk skincare Skintific by Estefanie Dwitasreshi Manurung, Kristina Sisilia

Subjects: “…endorsement influencer…”
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