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Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and Trust
Published 2024-05-01Subjects: Get full text
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TO BUY OR NOT TO BUY: LANGUAGE AS A TOOL OF PERSUASION ON SOCIAL MEDIA
Published 2021-09-01Subjects: Get full text
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Scale Development on the Effect of Social Media Influencers on Purchase Intention
Published 2024-06-01Subjects: “…social media influencer…”
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THE BLOG AS A COMMUNICATION TOOL IN THE ASSESSMENT OF YOUNG CONSUMERS - THE RESULTS OF EMPIRICAL RESEARCH
Published 2020-06-01Subjects: Get full text
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Role of Gender in Shaping Consumer Responses to Doctor Influencer: Insights into Brand Perceptions and Repurchase Intentions in the Indonesian Mineral Water Industry
Published 2024-09-01Subjects: “…Doctor Influencer…”
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Social media influencers: effects of followers' behavior and response to influencers
Published 2024-12-01Subjects: “…congruence, credibility, influencers, social media, followers…”
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TRUST IN INFLUENCERS - USING SEVQUAL TO ACHIEVE THE EFFECT OF MANAGING THE HATE MECHANISM
Published 2025-03-01Subjects: Get full text
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Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 3; peer review: 2 approved]
Published 2025-01-01Subjects: “…influencer credibility…”
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Influencerların Kişisel Halkla İlişkilerine Bir Bakış: Şeyda Erdoğan Örneği
Published 2022-12-01Subjects: Get full text
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DESCARTES’ INFLUENCE ON PHENOMENOLOGY
Published 1998-01-01“… Descartes’ influence on phenomeno-logy is revealed in the context of other persons by whom E. …”
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The Shifting Influence: Comparing AI Tools and Human Influencers in Consumer Decision-Making
Published 2025-01-01Subjects: Get full text
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Caracterización sectorial y de género de los Influenciadores de Medios Sociales en X
Published 2025-01-01Subjects: Get full text
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“Don’t Even Smoke But I’ll Buy That” Twitch as a New Venue for E-Cigarette Promotion
Published 2025-01-01Subjects: Get full text
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39
On the Question of Estimation of Managerial Influence
Published 2016-12-01Subjects: “…calculation of managerial influence…”
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