School of Management, Marketing and Commerce Studies by R. B. Nozdryova

“…Gerchikova, Honored Scientist of the Russian Federation, Doctor of Economic Science, Professor, published in 1977 already contained sections on management and marketing, including the organizational structure of firms and their international marketing work, international advertising, etc. …”
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Preface by CTA Editorial Board

“…For example, in 1989 together with others he was awarded by the Prize of the Council of Ministers of the USSR for the development of novel ceramic cathodes for CO2-lasers, in 2000 he was awarded the State Scholarship for Outstanding Scholars of the Russian Federation, in 2001 he was awarded the Honored Scientist of the Russian Federation title. In addition to his merits and titles, the most important traits of Alexander Petrov were his outstanding humanity and decency. …”
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